摘要 | 第1-6页 |
Abstract | 第6-11页 |
Introduction | 第11-13页 |
Chapter One A Brief Review of Relevant Literature | 第13-37页 |
·Definition of Culture | 第16-22页 |
·Definition of Communication | 第22-26页 |
·A Brief Discussion of Cross-cultural Communication | 第26-37页 |
·Definition of Cross-cultural Communication | 第27-29页 |
·Cultural Differences and Cross-cultural Communication | 第29-31页 |
·Non-verbal Cultural Differences and Cross-cultural Communication | 第31-33页 |
·Pragmatic Differences in Cross-cultural Communication | 第33-37页 |
Chapter Two Discussion of Hotel Service and Hotel Service English Teaching (HSET) | 第37-53页 |
·The Content of Hotel Culture and Hotel Service Culture | 第37-39页 |
·A Brief Review of Hotel Service Vocational Education Abroad and at Home | 第39-48页 |
·A Brief Review of Hotel Service Vocational Education Abroad | 第40-43页 |
·A Brief Review of Hotel Service Vocational Education at Home | 第43-48页 |
·The Significance of Hotel Service English Teaching | 第48-49页 |
·A Discussion of the Relationship Between Hotel Service English Teaching and Cross-cultural Communication | 第49-53页 |
Chapter Three Some Principles in HSET: discussions of some cases | 第53-75页 |
·Principle of Cognition | 第53-57页 |
·Principle of Assimilation | 第57-60页 |
·Principle of Comparison | 第60-65页 |
·Principle of Tolerance | 第65-67页 |
·Principle of Politeness | 第67-75页 |
Chapter Four A Brief Discussion of HSET Strategies | 第75-89页 |
·Adopting Appropriate Hotel Service English Teaching Strategy | 第76-79页 |
·Adopting Situational Teaching Strategy | 第79-89页 |
·Pragmatic Failures in Cross-cultural Communication in Hotel Service | 第82-84页 |
·Analyzing and Removing Inference Factors in Cross-cultural Communication in Hotel Service | 第84-89页 |
Conclusion | 第89-93页 |
Bibliography | 第93-97页 |
Acknowledgements | 第97-99页 |