| Abstract | 第2页 |
| Ⅰ. Introduction | 第5-14页 |
| 1.1. E-commerce: The new potential sector | 第5-7页 |
| 1.2. Literature Overview | 第7-9页 |
| 1.3. Research Question | 第9-10页 |
| 1.4. Importance of the topic | 第10-11页 |
| 1.5. Methodology | 第11-13页 |
| 1.6. Organization of the Thesis | 第13-14页 |
| Ⅱ. Background on E-commerce in China | 第14-35页 |
| 2.1. The Explosion of the e-Commerce Sector: A Brief Primer | 第14-17页 |
| 2.2. The Development of China’s Internet | 第17-19页 |
| 2.3. E-Commerce Development In China | 第19-22页 |
| 2.4. Problems of e-Commerce Development | 第22-31页 |
| 2.5. Development of E-Commerce On Underdeveloped Areas | 第31-34页 |
| 2.6. Conclusion | 第34-35页 |
| Ⅲ. Political Review: Political Actors and Policies Driving the e-Commerce Industry’s Development | 第35-52页 |
| 3.1. Policy development on the last 25 Years | 第35-37页 |
| 3.2. Key Government Institutions on the development of the industry | 第37-40页 |
| 3.3. Government Policies, Regulations and Actions | 第40-51页 |
| 3.4. Conclusion | 第51-52页 |
| Ⅳ. The Firms | 第52-73页 |
| 4.1. China’s e-Commerce: The Sector | 第52-57页 |
| 4.2. e-Commerce Industry’s Characteristics in China | 第57-60页 |
| 4.3. Development of Firms in the Market | 第60-66页 |
| 4.4. e- Commerce Market Analysis | 第66-71页 |
| 4.5. Conclusion | 第71-73页 |
| Ⅴ. Factors Determining e-Commerce Firms’ Success in China | 第73-103页 |
| 5.1. Drivers of E-Commerce | 第73-76页 |
| 5.2. Factors for a Sustained Performance in China | 第76-80页 |
| 5.3. Reasons behind the success of e-Commerce firms | 第80-88页 |
| 5.4. Analysis: Reasons behind the success of domestic firms and the difficulties faced byforeign firms | 第88-101页 |
| 5.5. Conclusion | 第101-103页 |
| Ⅵ. Conclusion | 第103-108页 |
| 6.1. Summary of the thesis | 第103-105页 |
| 6.2. Difficulties of conducting research | 第105页 |
| 6.3. Input to the subject | 第105-106页 |
| 6.4. Further research | 第106-108页 |
| Reference | 第108-121页 |
| Governmental Sources | 第108页 |
| Academic articles | 第108-112页 |
| Articles in books, conference proceedings and working papers | 第112-113页 |
| References to reviews, dissertations and other kinds of publications. | 第113-114页 |
| Newspapers reports/ Non-academic sources | 第114-120页 |
| Books | 第120-121页 |
| Appendix 1 | 第121页 |
| Appendix 2 | 第121-122页 |
| Appendix 3 | 第122-125页 |
