| Acknowledgements | 第7-8页 |
| 摘要 | 第8-9页 |
| Abstract | 第9页 |
| Chapter One Introduction | 第13-40页 |
| 1.1 Background | 第15-17页 |
| 1.2 Current Status | 第17-20页 |
| 1.3 Research Implication | 第20-35页 |
| 1.3.1 Theoretical Implications | 第22-33页 |
| 1.3.2 Practical Implications | 第33-35页 |
| 1.4 Research Contents and Methods | 第35-40页 |
| 1.4.1 Research Contents | 第35-38页 |
| 1.4.2 Research Methods | 第38-40页 |
| Chapter Two Literature Review | 第40-51页 |
| 2.1 Literature Review | 第40-44页 |
| 2.1.1 E-commerce industry – Keyword Ecommerce | 第40-41页 |
| 2.1.2 Data analytics industry – Keyword data analysis | 第41-42页 |
| 2.1.3 Growth hacking marketing – Keyword growth hacking | 第42-44页 |
| 2.2 Models/Concepts/Frameworks | 第44-49页 |
| 2.3 Application of the Relevant Models | 第49-51页 |
| Chapter Three Opportunities and Innovations | 第51-58页 |
| 3.1 The Opportunity | 第51-53页 |
| 3.1.1 Market Research | 第51-52页 |
| 3.1.2 The Gap | 第52-53页 |
| 3.2 Industry Analysis | 第53-55页 |
| 3.2.1 Current Competitive Situation + PEST | 第53-54页 |
| 3.2.2 Projected Strategic Moves by Current Players | 第54-55页 |
| 3.2.3 Changes Brought to the Competitiveness of the Industry by the New Venture | 第55页 |
| 3.3 Innovations Brought to the Industry by the New Venture | 第55-56页 |
| 3.3.1 Intellectual Property/Patents | 第55-56页 |
| 3.4 Strategy | 第56-57页 |
| 3.4.1 Sources of Differentiation and Competitive Advantage | 第57页 |
| 3.5 Ethics and Sustainability | 第57-58页 |
| Chapter Four The Company and Team | 第58-66页 |
| 4.1 Strategy Legal Structure | 第59-60页 |
| 4.2 Ownership | 第60-61页 |
| 4.3 The Advisory Board | 第61-62页 |
| 4.4 The Management Team | 第62-66页 |
| 4.4.1 Expected Contributions by Each Team | 第62-63页 |
| 4.4.2 Expected Salary | 第63-66页 |
| Chapter Five Marketing Plan | 第66-75页 |
| 5.1 Identification of Customers | 第66-67页 |
| 5.2 Number of Potential Customers and Potential Sales Revenues | 第67-68页 |
| 5.3 Requirements of Various Customers Segments | 第68-70页 |
| 5.3.1 Product customization and delivery on time | 第68-69页 |
| 5.3.2 Web page, sales force and trade shows | 第69-70页 |
| 5.4 Appropriate Sales and Promotion Approaches | 第70-71页 |
| 5.5 Purchase Decisions | 第71-72页 |
| 5.6 Customer Price Sensitive | 第72-73页 |
| 5.7 Cost of Acquiring and Retaining Customers | 第73页 |
| 5.8 Strengths and Weaknesses of Competitors | 第73-75页 |
| Chapter Six Operating and Finance Plans | 第75-91页 |
| 6.1 Operational Management | 第75-78页 |
| 6.1.1 Supplier Relationships | 第75-76页 |
| 6.1.2 Inventory Required | 第76页 |
| 6.1.3 Manufacturing/Service Provision | 第76-77页 |
| 6.1.4 In-House/Outsourced Operations | 第77-78页 |
| 6.2 Financial Plan | 第78-86页 |
| 6.2.1 Cost Calculations | 第79-82页 |
| 6.2.2 Project Break Even Point | 第82-83页 |
| 6.2.3 Projected Cash Flows | 第83-85页 |
| 6.2.4 Present Value | 第85页 |
| 6.2.5 Possible Scenarios and Probability of Occurrence | 第85-86页 |
| 6.3 Contingency Plans | 第86-91页 |
| 6.3.1 Optimistic scenario | 第86-87页 |
| 6.3.2 Expected scenario | 第87页 |
| 6.3.3 Pessimistic scenario–loss of data and blocked or hacked accounts | 第87-88页 |
| 6.3.4 Fourth Scenario–not have sales according to the forecast | 第88-89页 |
| 6.3.5 Triggers/Thresholds to Change Courses | 第89-91页 |
| Chapter Seven Conclusions | 第91-94页 |
| 7.1 Main Research Conclusions | 第91-92页 |
| 7.2 Limitations and Future Research Directions | 第92-94页 |
| References | 第94-100页 |
| Table of Figures | 第100-102页 |
