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The Multimodal Discourse Analysis of Sports Website Homepages

摘要第3-4页
Abstract第4页
Contents第6-9页
List of Figures第9-10页
List of Tables第10-12页
List of Abbreviations第12-13页
Chapter One Introduction第13-18页
    1.1 Research Background第13-15页
    1.2 Research Purpose第15-16页
    1.3 Research Significance第16-17页
    1.4 Organization of the Thesis第17-18页
Chapter Two Literature Review第18-41页
    2.1 Brief introduction to Multimodal Discourse Analysis第18页
    2.2 Key tenets of SFL theory: hierarchies and complementarities第18-22页
        2.2.1 Hierarchies in SFL theory: stratification, realization and rank scale第19-20页
        2.2.2 Complementarities in SFL theory: types of structure and modes of meaning第20-22页
    2.3 The Shift from Discourse Analysis to Multimodality第22-23页
    2. 4 Multimodal texts and genres第23-24页
    2.5. Introduction to Visual Grammar Framework第24-27页
        2.5.1. Representative Meaning第25页
        2.5.2 Interactive Meaning第25-26页
        2.5.3 Compositional Meaning第26-27页
        2.5.4 Summary第27页
    2.6. Overview of Multimodality and Intersemiosis第27-38页
        2.6.1 Issues in theory and analysis第28-29页
        2.6.2 Metafunctional complementarity第29-33页
        2.6.3 Intersemiotic complementarity第33-34页
        2.6.4 Synoptic and dynamic complementarity第34-35页
        2.6.5 Hierarchies in multimodal analysis: rank and stratification第35-38页
    2.7 Overview of sports website homepages study第38-41页
Chapter Three Research Design and Data Collection第41-74页
    3.1 Theoretical Foundations第41-68页
        3.1.1 Visual Grammar by Kress and Van Leeuwen(2006)第41-43页
        3.1.2 Multimodal Content Analysis第43-56页
        3.1.3 Baldry and Thibault’s Framework (2006)第56-68页
    3.2 A proposed research model for the present study第68-71页
    3.3 Research Design and Data Collection第71-73页
        3.3.1 Research Design第71-72页
        3.3.2 Data Collection第72-73页
    3.4 Summary第73-74页
Chapter Four Results and Discussion第74-95页
    4.1 Introduction第74页
    4.2 Results of Stage One: MCA第74-85页
        4.2.1 Types of Visuals第74-79页
        4.2.2 Visual size and Location of Visuals on Page第79-82页
        4.2.3 Text Block Content Analysis第82-83页
        4.2.4 Summary第83-85页
    4.3 Results of Stage Two第85-93页
        4.3.1 Cluster analysis of the samples第85-92页
        4.3.2 Transcription of the sample homepage: activity sequence analysis第92-93页
    4.4 Summary第93-95页
Chapter Five Conclusion第95-98页
    5.1 Major findings and Major contributions of the present study第95-96页
    5.2 Limitations of the present study第96页
    5.3 Suggestions for future studies第96-98页
Bibliography第98-104页
Appendix 1: Results of Visual Content Analysis: 163第104-109页
Appendix 2: Results of Visual Content Analysis: ESPN第109-111页
Appendix 3: Visual space analysis:Comparison of visual space between 163 and ESPN第111-113页
Appendix 4: Visual Location analysis:163第113-117页
Appendix 5: Visual Location Analysis: ESPN第117-119页
Appendix 6: Visual Density and Proportion of Visual Blocks to Text Blocks第119-120页
Appendix 7: Visual Blocks to Text Blocks of 163第120-127页
Appendix 8: Visual Blocks to Text Blocks of ESPN第127-130页
Acknowledgements第130-131页
攻读学位期间发表论文第131页

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