致谢 | 第1-5页 |
Acknowledgments | 第5-6页 |
摘要 | 第6-7页 |
Abstract | 第7-10页 |
Chapter One Introduction | 第10-16页 |
·Research background | 第11-12页 |
·Research significance | 第12-13页 |
·Research methodology | 第13-14页 |
·Research Innovation | 第14页 |
·Research Structure | 第14-16页 |
Chapter Two Literature Review | 第16-33页 |
·Definition of Hotel | 第16-19页 |
·International definition of hotel | 第16-17页 |
·Definition of hotel in China | 第17-19页 |
·Definition of internationalization and hotel internationalization | 第19-24页 |
·Definition of internationalization | 第19-23页 |
·Definition of hotel internationalization | 第23-24页 |
·Motivation theories of hotel internationalization | 第24-28页 |
·Research on the factors that influence internationalization of hotels | 第28-33页 |
Chapter Three The Profile of Chinese Hotel Internationalization | 第33-45页 |
·Historical evolvement of Chinese five-star hotel internationalization | 第33-35页 |
·Status quo and trend of the internationalization of Chinese five-star hotels | 第35-38页 |
·Status quo of Chinese five-star hotels | 第35-36页 |
·Trend of Chinese hotels | 第36-38页 |
·SWOT analysis on Chinese hotels going international | 第38-45页 |
·Advantages of Chinese hotels going international | 第38-40页 |
·Weaknesses of Chinese hotels going international | 第40-42页 |
·Opportunities for Chinese hotels going international | 第42-43页 |
·Challenges to Chinese hotels’ internationalization | 第43-45页 |
Chapter Four Empirical Analysis on Influencing Factors of Chinese five-star Hotels Internationalization | 第45-61页 |
·Evaluation index system | 第45-53页 |
·Selection of factors that influencing hotel internationalization | 第45-52页 |
·Establishment of evaluation index system | 第52-53页 |
·Design of the research | 第53-54页 |
·Design of the questionnaire | 第53页 |
·Statistics of the Respondent | 第53-54页 |
·Introduction of Analytic Hierarchy Process | 第54-56页 |
·Data analysis | 第56-61页 |
Chapter Five Conclusions and Suggestions | 第61-66页 |
·Conclusions | 第61-62页 |
·Suggestions on hotel internationalization | 第62-64页 |
·Research Limitations | 第64-65页 |
·Research Prospect | 第65-66页 |
References | 第66-70页 |
Appendix | 第70-75页 |