| Acknowledgements | 第1-7页 |
| Abstract | 第7-9页 |
| 内容摘要 | 第9-10页 |
| Chapter One Introduction | 第10-13页 |
| ·Commercial Advertisement as the Subject in this Study | 第10-11页 |
| ·Corpus and Methodology of this Study | 第11页 |
| ·Significance of the Study | 第11-12页 |
| ·General Framework of this Thesis | 第12-13页 |
| Chapter Two Literature Review on Commercial Advertisement | 第13-22页 |
| ·A Survey of Advertising | 第13-16页 |
| ·Definition of Advertising | 第13-15页 |
| ·Function of Advertising | 第15-16页 |
| ·Four Approaches to the Study of Advertising | 第16-20页 |
| ·The Semiotic Approach | 第17-18页 |
| ·The Rhetorical Approach | 第18页 |
| ·The Pragmatic Approach | 第18-19页 |
| ·The Functional Approach | 第19-20页 |
| ·Summary | 第20-22页 |
| Chapter Three Conceptual Blending Theory | 第22-33页 |
| ·Theoretical Background | 第22-23页 |
| ·Key Terms of the Theory | 第23-25页 |
| ·Mental Space | 第23-24页 |
| ·Mapping | 第24页 |
| ·Projection | 第24-25页 |
| ·Conceptual Integration Network | 第25-31页 |
| ·The Four Mental Spaces | 第25-27页 |
| ·Emergent Structure | 第27-28页 |
| ·Compression of Vital Relations | 第28-30页 |
| ·Models of Conceptual Integration Network | 第30-31页 |
| ·Summary | 第31-33页 |
| Chapter Four Meaning Construction of Commercial Advertisement | 第33-50页 |
| ·Feasibility of Applying Conceptual Blending Theory to the Analysis of Advertisement | 第33-34页 |
| ·The Advertisement Input | 第34-35页 |
| ·Activation of Advertisement Frame | 第35-38页 |
| ·Spreading Activation in Advertisement | 第35-36页 |
| ·Semantic Processing and Referential Processing | 第36-38页 |
| ·Meaning Construction of Commercial Advertisement | 第38-43页 |
| ·Pattern Mapping of Advertisement Inputs | 第38-39页 |
| ·Selective Projection in Commercial Advertisement | 第39-40页 |
| ·Composition,Completion and Elaboration in Commercial Advertisement | 第40-42页 |
| ·Compression of Vital Relations in Commercial Advertisement | 第42-43页 |
| ·The Emergent Structure in Commercial Advertisement | 第43页 |
| ·Linguistic Characteristics of Advertising and Meaning Construction | 第43-49页 |
| ·Performativity and Mental Space in Advertisement | 第44-46页 |
| ·Counterfactuals and Mental Space in Advertisement | 第46-49页 |
| ·Summary | 第49-50页 |
| Chapter Five Case Study of Commercial Advertisement in Networks | 第50-66页 |
| ·Classification of Commercial Advertisement in this Study | 第50-51页 |
| ·Study of Commercial Advertisement in Four Networks | 第51-65页 |
| ·Advertising Cases of Simplex Network | 第51-53页 |
| ·Advertising Cases of Mirror Network | 第53-57页 |
| ·Advertising Cases of Single-scope Network | 第57-61页 |
| ·Advertising Cases of Double-scope Network | 第61-65页 |
| ·Summary | 第65-66页 |
| Chapter Six Conclusion | 第66-69页 |
| ·Findings of this Study | 第66-67页 |
| ·Suggestions for Further Research | 第67-69页 |
| References | 第69-72页 |
