| Abstract | 第1-6页 |
| 摘要 | 第6-11页 |
| Introduction | 第11-14页 |
| Chapter One Intercultural Communication | 第14-22页 |
| ·Basics of Human Communication | 第15-18页 |
| ·Definition of Communication | 第15-16页 |
| ·The Scope and Classification of Communication | 第16-17页 |
| ·Components of communication | 第17-18页 |
| ·Intercultural Communication and Intercultural Business Communication | 第18-22页 |
| ·Intercultural Communication Study in U.S and in China | 第18-19页 |
| ·The importance of Learning Intercultural Business Communication | 第19-20页 |
| ·The complexity in Learning Intercultural Business Communication | 第20-21页 |
| ·Why is Intercultural Communication becoming more important? | 第21-22页 |
| Chapter Two Cultures and Their Value | 第22-30页 |
| ·Basics of Culture | 第22-24页 |
| ·Definition of Culture | 第22页 |
| ·Characteristics of Culture | 第22-24页 |
| ·Basics of Value | 第24-26页 |
| ·Definition of Value | 第24-25页 |
| ·Characteristic of Values | 第25-26页 |
| ·Confucius | 第26-30页 |
| ·Confucius' Social Philosophy | 第26-28页 |
| ·Confucius' Political Philosophy | 第28-30页 |
| Chapter Three Verbal Communication | 第30-40页 |
| ·The influence of Culture on Language | 第30-38页 |
| ·Language as a reflection of the environment | 第30-31页 |
| ·Language as a reflection of value | 第31页 |
| ·Meaning of words | 第31-32页 |
| ·Analysis of speech acts | 第32-38页 |
| ·The differences between Chinese and Western cultural thought patterns | 第38-40页 |
| Chapter Four Intercultural Business Etiquette and Protocol | 第40-54页 |
| ·Defining Business Etiquette and Protocol | 第40-41页 |
| ·Cultural Differences in Business Etiquette and Protocol | 第41-54页 |
| ·Initial Business Relationship | 第42-44页 |
| ·Social Entertainment | 第44-49页 |
| ·Gift-giving etiquette | 第49-50页 |
| ·Business Scheduling | 第50-51页 |
| ·Humour in Intercultural Business Communication | 第51-54页 |
| Chapter Five Intercultural Business Negotiation | 第54-71页 |
| ·Definition of intercultural communication | 第54-55页 |
| ·Intercultural Negotiation Variables | 第55-67页 |
| ·Intercultural Negotiation Models and Styles | 第67-71页 |
| Chapter Six Intercultural Marketing Communication | 第71-81页 |
| ·Marketing Concepts and Practices | 第71-73页 |
| ·Cultural Influence on Selected Aspects of Marketing in Advertising | 第73-77页 |
| ·Verbal Language | 第73-74页 |
| ·Nonverbal Language | 第74-76页 |
| ·Rituals and Religions | 第76页 |
| ·Values | 第76-77页 |
| ·Global Marketing and Advertising | 第77-81页 |
| ·Standardization | 第77-78页 |
| ·Localization | 第78-81页 |
| Chapter Seven Intercultural Business Ethics | 第81-94页 |
| ·The nature of Legal Environment of International Business | 第81-84页 |
| ·Ethical Dilemmas in International Business Communication | 第84-86页 |
| ·Major Legal and Ethical Issues in Intercultural Business Communication | 第86-94页 |
| ·Protection of Intellectual Property | 第86-87页 |
| ·Dispute Settlement Through Legal Channels | 第87-88页 |
| ·Labour-management Relations and Employment | 第88-89页 |
| ·The issue of Bribery and Corruption | 第89-92页 |
| ·Moral philosophies or relevance to business ethics | 第92-94页 |
| References | 第94-97页 |
| Acknowledgments | 第97-98页 |
| Biographical | 第98页 |
