| 摘要 | 第5-6页 |
| Abstract | 第6页 |
| 1. INTRODUCTION | 第7-21页 |
| 1.1 BRIEF DESCRIPTION OF CHINA'S CREDIT CARD MARKET DEVELOPMNT | 第7-12页 |
| 1.1.1 GENERAL SITUATION OF CHINA'S CREDIT CARD MARKET | 第8-10页 |
| 1.1.2 MARKET SEGMENTATION AND MAJOR BANKS | 第10-12页 |
| 1.2 TRADITIONAL COMOETITION ANALYSIS THEORIES | 第12-15页 |
| 1.2.1 THE MARKET STRUCTURE DISCRIMINATION SCHOOL STRATEGIC THINKING LOGIC | 第12-14页 |
| 1.2.2 DYNMIC THINKING ABOUT STRTEGIES,HYPER COMPETION AND SCHUMPETER'S THEORY | 第14-15页 |
| 1.3 COMPETITIVE DYNAMICS VIEW DEVELOPED BY PROF.MING-JER CHEN | 第15-21页 |
| 2. LITERATURE REVIEW AND DEVELOPMENT OF HYPOTHESIS | 第21-30页 |
| 2.1 A BRIEF INTRODUCTION OF AWARENESS-MOTIVATION-CAPABILITY SYSTEM | 第21-24页 |
| 2.1.1 BASIC CONCEPTS | 第21-22页 |
| 2.1.2 THE METHOD AND FUNCTION OF INTEGRATION | 第22-24页 |
| 2.2 AWARENESS-MOTIVATION-CAPABILITY SYSTEM TO STRUCTURE CHINA'S CREDIT CARDMARKET's SHAPE | 第24-26页 |
| 2.3 HYPPTHESIS PROPOSED | 第26-30页 |
| 2.3.1 THE AMOUNT OF COMPETITIVE ACTIONS | 第26-27页 |
| 2.3.2 THE RESPONSE RATE FOR COMPETITION | 第27页 |
| 2.3.3 THE DIVERSITY OF COMPETITIVE ACTIONS | 第27-28页 |
| 2.3.4 THE DIFFERENTIATION OF COMPETITIVE ACTIONS | 第28-30页 |
| 3. RESEARCH SETTING AND METHODS | 第30-35页 |
| 3.1 DATA COLLECTION | 第30-32页 |
| 3.1.1 MARKET SHARE DATA COLLECTION AND MISSING DATA ANALYSIS | 第30-32页 |
| 3.1.2 NEWS COLLECTION AND TRANSFORMATION TO ACTIONS AND RESPONSES | 第32页 |
| 3.2 CATEGORIES DEFINITION | 第32-33页 |
| 3.3 ALTERNATIVE DEFINITIONS OF MODELING VARIABLES | 第33-35页 |
| 4. EMPIRICAL RESULTS | 第35-40页 |
| 4.1 NUMERICAL DEFINITION OF EXPLANATORY VARIABLES | 第35页 |
| 4.2 TABLE OF REGRESSION RESULTS | 第35-40页 |
| 5. DISCUSSION OF RESULTS | 第40-47页 |
| 5.1 TYPICAL ACTIONS AND RESPONSES TAKEN BY BANKS | 第40-44页 |
| 5.2 POSSIBLE INTERFERENCES SOURCES IN MODELING | 第44-45页 |
| 5.2.1 LACK OF DATA FROM SMALLER JOINT STOCK AND MULTINATIONAL BANKS | 第44页 |
| 5.2.2 MISSING DATA ESTIMATION | 第44页 |
| 5.2.3 HAND-MADE CLASSIFICATION | 第44-45页 |
| 5.2.4 ASSUMPTIONS OF DEPENDENT VARIABLES' INDEPENDENCE NEEDED FOR REGRESSION | 第45页 |
| 5.3 MORE DATA MINING DIRECTIONS | 第45-47页 |
| 6. CONCLUSION | 第47-49页 |
| 7. REFERENCES | 第49-53页 |
| 7.1 CHINESE LITERATURES | 第49-51页 |
| 7.2 ENGLISH LITERATURES | 第51-53页 |
