| Acknowledgements | 第1-6页 |
| Abstract | 第6-7页 |
| 摘要 | 第7-9页 |
| Chapter One Introduction | 第9-14页 |
| ·General Statement of the Study | 第9-11页 |
| ·Significance of the Study | 第11-12页 |
| ·Layout of the Study | 第12-14页 |
| Chapter Two Literature Review | 第14-32页 |
| ·Pragmatics and Discourse Analysis | 第14-15页 |
| ·Pragmatic Failure | 第15-26页 |
| ·Pragmalinguistic Failure | 第18-24页 |
| ·Socio-pragmatic Failure | 第24-26页 |
| ·Research Methodology | 第26-32页 |
| ·The Speech Act Theory | 第26-27页 |
| ·The Cooperative Principle | 第27-29页 |
| ·The Politeness Principle | 第29-32页 |
| Chapter Three Patterns of Pragmatic Failure by Chinese Public Figures | 第32-57页 |
| ·Pragmatic Failure in Tang Wei’s Utterances | 第32-40页 |
| ·Tables Based on the Analysis | 第39页 |
| ·Discussion of Pragmatic Failure in Tang Wei’s Utterances | 第39-40页 |
| ·Pragmatic Failure in Li Na’s Utterances | 第40-50页 |
| ·Tables Based on the Analysis | 第49-50页 |
| ·Discussion of Pragmatic Failure in Li Na’s Utterances | 第50页 |
| ·Pragmatic Failure in Jack Ma’s Utterances | 第50-57页 |
| ·Tables Based on the Analysis | 第55-56页 |
| ·Discussion of Pragmatic Failure in Jack Ma’s Utterances | 第56-57页 |
| Chapter Four Causes of Pragmatic Failure by Chinese Public Figures | 第57-65页 |
| ·Interpretation from the Perspective of Indirect Speech Act | 第57-59页 |
| ·Unnecessary Words | 第58页 |
| ·Roundabout Way of Expression | 第58-59页 |
| ·Interpretation from the Perspective of the Maxims Violations | 第59-61页 |
| ·Violation of Quantity | 第60页 |
| ·Violation of Relation | 第60-61页 |
| ·Interpretation from the Perspective of Politeness | 第61-65页 |
| ·Abuse of Honoring Others by Demeaning Self | 第61-63页 |
| ·Discrepancy of“Face”between Chinese and English | 第63-65页 |
| Chapter Five Conclusion | 第65-68页 |
| ·Findings | 第65-66页 |
| ·Implications | 第66页 |
| ·Limitations | 第66-68页 |
| Bibliography | 第68-71页 |
| 攻读学位期间取得的研究成果 | 第71页 |
