| Abstract | 第1-7页 |
| 摘要 | 第7-14页 |
| 1. Introduction | 第14-18页 |
| 2. Literature Review | 第18-24页 |
| ·Brand Construction and Regional Brand | 第18-22页 |
| ·The Concept of Brand | 第18页 |
| ·Regional Brand | 第18-20页 |
| ·Regional Brand of Agricultural Product | 第20-21页 |
| ·Global Branding | 第21-22页 |
| ·Traditional Chinese Medicine | 第22-24页 |
| 3. The Development Status and Trend of Huaiqing Chinese MedicineMarket | 第24-31页 |
| ·The Development Status of Huaiqing Chinese Medicine Market | 第24-26页 |
| ·Increasing Demand of Four Huaiqing Chinese Medicines | 第24页 |
| ·The Production and Development Status of Huaiqing Chinese Medicine Industry | 第24-26页 |
| ·Existing Problems of Huaiqing Chinese Medicine Market | 第26-28页 |
| ·Limited Scale of Huaiqing Chinese Medicine Processing Enterprises | 第26-27页 |
| ·Low Product Structure and Hierarchy | 第27页 |
| ·Non-standard Raw Material Market | 第27-28页 |
| ·Standardization of Huaiqing Chinese Medicine Planting | 第28页 |
| ·Primary Stage of Marketing Network of Huaiqing Chinese Medicine | 第28页 |
| ·The Trend of Huaiqing Chinese Medicine Market | 第28-31页 |
| ·Larger Scale and Higher Quality Standard | 第29页 |
| ·More Dependence on Technology | 第29页 |
| ·More Emphasis on Capability of Independent Innovation | 第29页 |
| ·More Cooperation of Enterprises and Scientific Research Institution | 第29-30页 |
| ·From National Market to International Market | 第30页 |
| ·Imperative Strategic Planning of Huaiqing Medicine Industry | 第30-31页 |
| 4. Brand Construction of "Four Huaiqing Chinese Medicines" | 第31-54页 |
| ·The Importance of the Branding of "Four Huaiqing Chinese Medicines" | 第31-32页 |
| ·The Feasibility of Huaiqing Chinese Medicine Branding | 第32-37页 |
| ·The Development Status of the Brand "Four Huaiqing Chinese Medicines" | 第32-33页 |
| ·The Cultural Elements | 第33-36页 |
| ·Regional Advantage | 第36页 |
| ·The Capability of Excellent Industrial Design | 第36-37页 |
| ·The Approaches of Brand Construction of "Four Huaiqing Chinese Medicines" | 第37-41页 |
| ·Integration of Recourses | 第38页 |
| ·Investment Attraction and Local Support | 第38-40页 |
| ·Independent Innovation Capability Strengthening | 第40-41页 |
| ·Business Pattern Identification | 第41页 |
| ·Protection Method of the Brand "Four Huaiqing Chinese Medicines" | 第41-45页 |
| ·Intellectual Property Protection | 第41-42页 |
| ·Scientific Definition of the Planting Areas | 第42-43页 |
| ·Counterfeit and Shoddy Products Disposal | 第43页 |
| ·Product Quality Consolidation and Improvement | 第43-44页 |
| ·Increased Supervision | 第44-45页 |
| ·Promotion Strategy of "Four Huaiqing Chinese Medicines" | 第45-54页 |
| ·The Strengthening of Marketing Foundation | 第45-47页 |
| ·The Construction of Distribution Service Network | 第47-49页 |
| ·Propaganda Enhancement | 第49-51页 |
| ·Packaging Improvement | 第51页 |
| ·The Combination of Huaiqing Chinese Medicine and the City Brand of Jiaozuo | 第51-54页 |
| 5. The Strategic Vision of Brand Internationalization of "FourHuaiqing Chinese Medicines" | 第54-67页 |
| ·The Export Situation of "Four Huaiqing Chinese Medicines" | 第54页 |
| ·The Barriers to the Internationalization of Huaiqing Chinese Medicine | 第54-61页 |
| ·Cultural Conflict | 第55-57页 |
| ·Technical Barriers to Trade | 第57-61页 |
| ·Three Steps to the Internationalization of "Four Huaiqing Chinese Medicines" | 第61-67页 |
| ·Understanding of the Access Policies in Different Countries and Areas | 第61-64页 |
| ·Technology Standard Improvement | 第64-66页 |
| ·Target Market Positioning | 第66-67页 |
| 6. Conclusion | 第67-69页 |
| References | 第69-72页 |
| Acknowledgements | 第72-73页 |
