| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Chapter 1 Introduction | 第13-25页 |
| 1.1 Background and Significance of the Topic | 第13-15页 |
| 1.2 The Basic Content of Study | 第15-16页 |
| 1.3 Research Methods | 第16-19页 |
| 1.4 A Summary of Research Status at Home and Abroad | 第19-25页 |
| 1.4.1 Research Status of Business Model | 第19-20页 |
| 1.4.2 Logistics and Distribution Patterns | 第20-22页 |
| 1.4.3 Profit Model | 第22-25页 |
| Chapter 2 Overview of China's E-business Model | 第25-42页 |
| 2.1 The four stages of China's e-commerce development | 第25-30页 |
| 2.1.1 Tool stage (1995-2003) | 第26-27页 |
| 2.1.2 Channel stage(2003-2008) | 第27-28页 |
| 2.1.3 Infrastructure phase(2008-2013) | 第28-29页 |
| 2.1.4 Economy stage (after 2013) | 第29-30页 |
| 2.2 Status of China's Electronic Commerce | 第30-35页 |
| 2.2.1 B2C depth integration to the full retail channel and it's raidon retail market | 第31-32页 |
| 2.2.2 Internet development boosts B2C market | 第32-34页 |
| 2.2.3 Mobile B2C market status | 第34-35页 |
| 2.3 The Development of B2C E-commerce Enterprises in China | 第35-37页 |
| 2.4 China B2C e-commerce problems | 第37-42页 |
| Chapter 3 China's B2C c-commerce business model | 第42-55页 |
| 3.1 B2C operating process 383.2 B2C e-commerce operation requirement | 第42-45页 |
| 3.2 B2C e-commerce operation requirements | 第45-48页 |
| 3.3 China B2C e-commerce business model case study | 第48-55页 |
| 3.3.1 Jingdong Mall procurement process | 第49-50页 |
| 3.3.2 Jingdong human resources and internal managementprocesses | 第50-53页 |
| 3.3.3 Jingdong order and payment proc | 第53-54页 |
| 3.3.4 Jingdong Information Security Management | 第54-55页 |
| Chapter 4 China's E-commerce logistics distribution model | 第55-70页 |
| 4.1 B2C e-commerce logistics and distribution of three models | 第55-64页 |
| 4.1.1 Self-built logistics model | 第55-58页 |
| 4.1.2 Third party logistics model | 第58-61页 |
| 4.1.3 Logistics Alliance Model | 第61-64页 |
| 4.2 China B2C Companies use the Logistics Model | 第64-65页 |
| 4.3 Comparison of Advantages and Disadvantages of the MainLogistics | 第65-67页 |
| 4.4 China B2C e-commerce logistics business model case study | 第67-70页 |
| 4.4.1 Jingdong self logistics | 第67-68页 |
| 4.4.2 Jingdong third party logistics | 第68-70页 |
| Chapter 5 China B2C e-commerce Profit model | 第70-92页 |
| 5.1 Research on B2C E-commerce Profit Model Classification | 第70-80页 |
| 5.1.1 Value chain B2C e-commerce profit model | 第70-77页 |
| 5.1.2 Value Shop Type B2C Ecommerce Profit Model | 第77-79页 |
| 5.1.3 Value network type B2C e-commerce profit model | 第79-80页 |
| 5.2 A Comparative Analysis of Three Profit Models | 第80-82页 |
| 5.3 China B2C e-commerce profit model case study | 第82-92页 |
| 5.3.1 Value object | 第82-83页 |
| 5.3.2 Value proposition | 第83-84页 |
| 5.3.3 Value Creation | 第84-85页 |
| 5.3.4 Sources of Value | 第85-87页 |
| 5.3.5 Value protection | 第87-92页 |
| Chapter 6 B2C E-business Model in China and Its Inspiration toVietnam E-Commence Businessmen | 第92-105页 |
| 6.1 Vietnam e-commerce development process | 第92-94页 |
| 6.2 The Development of B2C E-commerce in Vietnam | 第94-96页 |
| 6.3 Vietnam E-commerce Problems and Solutions | 第96-105页 |
| 6.3.1 Vietnam E-commerce B2C problems | 第96-102页 |
| 6.3.2 Inspiration from Chinese-commerce B2C e-commercein Vietnam | 第102-105页 |
| Chapter 7 Research Achievements and Conclusions | 第105-108页 |
| Bibliography | 第108-112页 |
