| 1. Table of figures and tables | 第4-5页 |
| 2. 中文摘要 | 第5-7页 |
| 3. Abstract | 第7页 |
| 4. Introduction | 第8-9页 |
| 5. Beauty industry in Italy:the evolutionary path | 第9-19页 |
| 5.1 Beauty industry's boundaries definition | 第12-13页 |
| 5.2 Brief historical evolution and distribution channels overview | 第13-17页 |
| 5.3 Competitive scenario overview:main actors and dynamics within the market | 第17-19页 |
| 6. New trends and after crisis dynamics:the consumer perspective | 第19-26页 |
| 6.1 A new emerging market:beauty for men | 第20-22页 |
| 6.2 Where in store experience becomes crucial:teenagers and new generation cluster | 第22-24页 |
| 6.3 The increase in the elasticity to price and the raising of self-made solutions:the middle-aged women | 第24-26页 |
| 7. The analysis | 第26-42页 |
| 7.1 The method | 第26-27页 |
| 7.2 The results | 第27-42页 |
| 7.2.1 Men's cluster | 第27-31页 |
| 7.2.2 New Generation women's cluster | 第31-37页 |
| 7.2.3 Middle age women's cluster | 第37-42页 |
| 8. After crisis ultimate trends | 第42-43页 |
| 9. Conclusions | 第43-44页 |
| 10. Appendix | 第44-53页 |
| 11. Bibliography | 第53-56页 |
| Acknowledgements | 第56-57页 |
