| ACKNOWLEDGEMENTS | 第4-5页 |
| Abstract | 第5-6页 |
| 摘要 | 第7-8页 |
| LIST OF ABBREVIATIONS | 第8-18页 |
| Chapter I Foreword | 第18-21页 |
| 1.1 Research background and significance | 第18-19页 |
| 1.2 Research goal | 第19页 |
| 1.3 Research methodology | 第19页 |
| 1.4 Research Structure | 第19-21页 |
| Chapter II Literature Reviews | 第21-41页 |
| 2.1 Abroad and Domestic Research | 第21-35页 |
| 2.1.1 Abroad Research | 第21-32页 |
| 2.1.2 Domestic Research | 第32-35页 |
| 2.2 Basic Concepts | 第35页 |
| 2.3 Meaning of Industrial Clusters | 第35-36页 |
| 2.4 The difference between industrial agglomeration and industrial Cluster | 第36页 |
| 2.5 The features of commercial agglomeration effect | 第36-38页 |
| 2.6 Industrial Cluster Upgrading Theory | 第38-41页 |
| Chapter III The Analysis of Industrial Cluster of Yide Road Commercial District | 第41-50页 |
| 3.1 The General Situation of Yide Road Industrial Cluster | 第41-42页 |
| 3.2 The Development History of Yide Road Industrial Cluster | 第42-44页 |
| 3.2.1 An Upgrading Commercial Influence of Specialized Market | 第42页 |
| 3.2.2 The Gradually Stronger Commercial and Entertaining Function ofYanjiang Road | 第42-43页 |
| 3.2.3 Abundant Resources in Tourism and Culture | 第43-44页 |
| 3.3 The General Situation of ABC Specialized Seafood Market | 第44-45页 |
| 3.4 Current Situation and Restraints of ABC Specialized Market | 第45-47页 |
| 3.4.1 Traditional Function as the Priority and Lack of Multi-attraction | 第46页 |
| 3.4.2 Lack of Land Resources and Serious Restraint Development Space | 第46-47页 |
| 3.4.3 Lack of Interactions between Commerce and Tourism, the Culture Value is to be Improved | 第47页 |
| 3.5 The Opportunities of Up-graded ABC Market | 第47-50页 |
| 3.5.1 Opportunities Brought by Speeding Online Consuming | 第47-48页 |
| 3.5.2 Opportunities brought by Speeding Development of Modern Logistics | 第48-49页 |
| 3.5.3 Opportunities Brought by the Development of Local Old and FamousBrands | 第49-50页 |
| Chapter IV Case Study | 第50-68页 |
| 4.1 analysis of Potter’s "diamond model" | 第50页 |
| 4.2 Analysis of Market Demand Conditions | 第50-56页 |
| 4.2.1 customer demand | 第51-53页 |
| 4.2.2 The size and growth rate of market share | 第53-54页 |
| 4.2.3 The shift of market demand subject | 第54-56页 |
| 4.3 Analysis of Production Factors and Conditions | 第56-59页 |
| 4.4 Analysis on Relevant and Supportive Industry | 第59-60页 |
| 4.5 Analysis on Enterprise Strategies, Market Structure and Competition | 第60-66页 |
| 4.5.1 Structure Analysis on ABC Specialized Market | 第60-62页 |
| 4.5.2 Competitive Analysis of ABC Specialized Market | 第62-63页 |
| 4.5.3 Analysis on the Marketing Strategies of ABC Specialized Market | 第63-66页 |
| 4.6 Analysis on Government and Opportunities | 第66-68页 |
| 4.6.1 The Modification of Government Planning | 第66-67页 |
| 4.6.2 The Establishment of Regional Chambers of Commerce System | 第67-68页 |
| Chapter V Suggestions | 第68-74页 |
| 5.1 Hardware transformation-- to fulfill the upgrade and transformation of themarket environment by improving inner and outer facilities | 第68-69页 |
| 5.2 Business model transformation---to innovate the business model by formingthe market’s function as the service platform | 第69-70页 |
| 5.3 Market image transformation--- to raise standing and recognition of thespecialized market by building strong brands | 第70-71页 |
| 5.4 Trading model transformation-- to recreate the transaction of the specializedmarket by introducing e-commerce | 第71-72页 |
| 5.5 Operation households transformation --- introducing the modern logistics, building the logistic and storage system in a scientific and integrated way | 第72页 |
| 5.6 Public management transformation--- the co-governance of government andthe chamber of commerce | 第72-74页 |
| Chapter VI Conclusion | 第74-75页 |
| REFERENCES | 第75-77页 |
