| Chapter 1 Introduction | 第1-14页 |
| ·Motivations and Significance of the Research | 第8-9页 |
| ·A Brief Introduction to the Banking System of China | 第9-12页 |
| ·Development of the Chinese Banks | 第9-11页 |
| ·Development of the Foreign Banks in China | 第11-12页 |
| ·Thesis Structure | 第12-14页 |
| Chapter 2 Literature Review | 第14-29页 |
| ·Cross-cultural Communication Theory | 第14-17页 |
| ·Definition of Culture | 第14-16页 |
| ·Characteristics of Culture | 第16-17页 |
| ·Organizational Culture Theory | 第17-21页 |
| ·Definition of Organizational Culture | 第17-19页 |
| ·Importance and Functions of Organizational Culture | 第19-21页 |
| ·Relationship between National Culture and Organizational Culture | 第21-23页 |
| ·Introduction to the Specific Cross-cultural Communication and Organizational Cultural Theories Applied in this Research | 第23-29页 |
| ·Edward Hall’s High-verse-Low Context theory | 第23-24页 |
| ·Hofstede’s Cultural Dimensions | 第24-26页 |
| ·Organizational Culture theory of Van Muijen et al | 第26-29页 |
| Chapter 3 Two Different Cultures Affecting Business Widely and the Research Methodology | 第29-38页 |
| ·The Impact of Culture on Business | 第29-32页 |
| ·Impact of Chinese Traditional Culture on Business | 第29-30页 |
| ·Impact of American Culture on Business | 第30-32页 |
| ·Financial Industry as a Unique Subculture | 第32-33页 |
| ·Research Methodology | 第33-34页 |
| ·Research Design | 第34-36页 |
| ·Design of the Telephone Interview | 第34-35页 |
| ·Design of the Questionnaire | 第35-36页 |
| ·Choosing Samples for the Research (Participants) | 第36-38页 |
| Chapter 4 Analysis of the First-level of Organizational Culture | 第38-55页 |
| ·Myths and Stories .. | 第38-43页 |
| ·History of the Bank | 第38-41页 |
| ·Heroes (founders) | 第41-43页 |
| ·Mission Statement, Symbol and Slogan | 第43-47页 |
| ·Mission Statement | 第43-45页 |
| ·Slogan and Symbol | 第45-47页 |
| ·Rituals and Ceremonies | 第47-50页 |
| ·Induction Ceremonies | 第48-49页 |
| ·Annual Ceremonies and other Meetings | 第49-50页 |
| ·Physical Environment | 第50-55页 |
| ·Branches | 第51-52页 |
| ·Organizational Structure | 第52-55页 |
| Chapter 5 Analysis of the Second-level of Organizational Culture | 第55-70页 |
| ·Hypotheses to be tested | 第55-60页 |
| ·Hypothesis 1 (How do they resolve conflicts?) | 第55-57页 |
| ·Hypothesis 2 (How do they think about changes?) | 第57-59页 |
| ·Hypothesis 3 (How are they motivated and rewarded?) | 第59-60页 |
| ·Analysis of the Results | 第60-70页 |
| ·Analysis of Hypothesis 1 | 第60-64页 |
| ·Analysis of Hypothesis 2 | 第64-67页 |
| ·Analysis of Hypothesis 3 | 第67-70页 |
| Chapter 6 Conclusions | 第70-74页 |
| ·Conclusions for the Research | 第70-71页 |
| ·Suggestions for the Chinese Non-state Owned Banks | 第71-73页 |
| ·Limitations of the Research | 第73-74页 |
| Appendix. | 第74-77页 |
| Bibliography | 第77-78页 |
