| Acknowledgements | 第3-4页 |
| 摘要 | 第4-6页 |
| Abstract | 第6-7页 |
| Chapter One:Introduction | 第10-16页 |
| 1.1 Background of the Research | 第10-12页 |
| 1.2 Objectives and Research Questions | 第12-14页 |
| 1.3 Organization of the Thesis | 第14-16页 |
| Chapter Two:Literature Review | 第16-22页 |
| 2.1 Previous Studies on Communication Effectiveness | 第16-18页 |
| 2.2 Previous Studies on Corporate Image | 第18-20页 |
| 2.3 Previous Studies on Huawei | 第20-22页 |
| Chapter Three:Theoretical Framework | 第22-28页 |
| 3.1 The RepTrak System | 第22-24页 |
| 3.2 Measurement | 第24-28页 |
| Chapter Four:Methodology | 第28-31页 |
| 4.1 Triangulation of Methods | 第28-29页 |
| 4.2 Data Collection | 第29-31页 |
| Chapter Five:Findings | 第31-45页 |
| 5.1 Attitude Analysis of Huawei Publication and the U.S.Media on Seven Dimensions of RepTrak System | 第31-35页 |
| 5.2 Profile Analysis of Huawei Publication and the U.S.Media on Seven Dimensions of RepTrak System | 第35-39页 |
| 5.3 Effectiveness Analysis of Huawei Publication and the U.S.Media on Seven Dimensions of RepTrak System | 第39-45页 |
| Chapter Six:Discussion | 第45-50页 |
| 6.1 Media cover the news,company covers value | 第45-46页 |
| 6.2 Time unveils reality, yet too long for branding | 第46-47页 |
| 6.3 Strong brand mitigates risks | 第47-50页 |
| Chapter Seven:Conclusion | 第50-54页 |
| 7.1Establish a systematic corporate strategy and integrated marketing communication | 第50-51页 |
| 7.2 Lear to be good storyteller & cultivate media to break stereotype | 第51-52页 |
| 7.3 Make business success the ultimate value of branding | 第52-54页 |
| Bibliography | 第54-57页 |
| Appendix | 第57页 |
