| Abstract | 第3-4页 |
| 1 Introduction | 第8-22页 |
| 1.1 Background | 第8-12页 |
| 1.2 Purpose and Significance | 第12-14页 |
| 1.3 Framework and Methodology | 第14-20页 |
| 1.4 Main Findings | 第20-22页 |
| 2 Literature Review | 第22-37页 |
| 2.1 Relevant theories | 第22-24页 |
| 2.2 Clients acquisition and retention | 第24-26页 |
| 2.3 Private banking and customer loyalty | 第26-28页 |
| 2.4 Private banking loyalty driven by service quality | 第28-30页 |
| 2.5 Customer loyalty driven by product quality | 第30-31页 |
| 2.6 Competition | 第31-32页 |
| 2.7 Summary and Comment of the Literature | 第32-37页 |
| 3 Theory analysis and hypothesis development | 第37-41页 |
| 3.1 Theory analysis | 第37-38页 |
| 3.2 Hypothesis development | 第38-41页 |
| 4 Development of the two systems | 第41-57页 |
| 4.1 Introduction | 第41-42页 |
| 4.2 Development of private banking in Europe | 第42-50页 |
| 4.3 Development of private banking in China | 第50-55页 |
| 4.4 Comparison | 第55-57页 |
| 5 Comparison of the services in Europe and China | 第57-71页 |
| 5.1 Introduction | 第57页 |
| 5.2 Service provided | 第57-60页 |
| 5.3 Personnel qualification | 第60-62页 |
| 5.4 Technology to improve the services | 第62-64页 |
| 5.5 Response to the technology service | 第64-66页 |
| 5.6 Different approach in serving the clients | 第66-68页 |
| 5.7 Comparison | 第68-69页 |
| 5.8 Conclusion | 第69-71页 |
| 6 Comparison of product offer | 第71-79页 |
| 6.1 Importance given to the product differentiation | 第71-73页 |
| 6.2 Product differentiation | 第73-75页 |
| 6.3 Offshore Investment – product reach outside the country | 第75-77页 |
| 6.4 Comparison | 第77-78页 |
| 6.5 Conclusion | 第78-79页 |
| 7 Comparison on customer in Europe and China | 第79-86页 |
| 7.1 Clients wealth and concentration | 第79-83页 |
| 7.2 Investments choice from the clients | 第83-85页 |
| 7.3 Comparison between the investments choices | 第85-86页 |
| 8 Factors contributing to the current situation | 第86-117页 |
| 8.1 External factors - PEST analysis | 第86-97页 |
| 8.2 Competition, Threats and Implication in the Industry - Porter Five Forces analysis | 第97-106页 |
| 8.3 Positive and Negative Features - SWOT analysis | 第106-110页 |
| 8.4 Comparison | 第110-111页 |
| 8.5 Chi-Square Test of Independence | 第111-117页 |
| 9 Conclusion | 第117-121页 |
| 9.1 Conclusion | 第117-119页 |
| 9.2 Suggestion | 第119-120页 |
| 9.3 Contribution | 第120-121页 |
| 9.4 Limitations | 第121页 |
| Acknowledgements | 第121-122页 |
| List of Reference | 第122-127页 |
| Appendix | 第127页 |
