| Abstract | 第1-9页 |
| 摘要 | 第9-11页 |
| List of Abbreviations | 第11-12页 |
| List of Tables | 第12-13页 |
| List of Figures | 第13-14页 |
| Introduction | 第14-16页 |
| Chapter One Literature Review | 第16-22页 |
| ·Previous Studies on Multimodal Discourse Analysis | 第16-17页 |
| ·Previous Studies on Advertising and Cosmetic Advertisements | 第17-21页 |
| ·Definition of Advertisements and Cosmetic Advertisements | 第18-19页 |
| ·Advertising Language | 第19页 |
| ·Previous Studies on Advertising and Cosmetic Advertisements | 第19-21页 |
| ·Summary | 第21-22页 |
| Chapter Two Theoretical Framework | 第22-36页 |
| ·Some Basic Tenets of Systemic Functional Linguistics | 第22-24页 |
| ·Language as Social Semiotic | 第22-23页 |
| ·Metafunctions in Systemic-functional Linguistics | 第23-24页 |
| ·The Appraisal Theory | 第24-27页 |
| ·Attitude | 第24-26页 |
| ·Affect | 第24-25页 |
| ·Judgment | 第25-26页 |
| ·Appreciation | 第26页 |
| ·Engagement | 第26-27页 |
| ·Graduation | 第27页 |
| ·Multimodal Discourse Analysis | 第27-33页 |
| ·Multimodality and Multimodal Discourse Analysis | 第27-29页 |
| ·Visual Grammar | 第29-33页 |
| ·The Meaning of Interaction | 第30-31页 |
| ·The Meaning of Composition | 第31-33页 |
| ·General Options for Interpersonal Meanings in Images | 第33-34页 |
| ·Summary | 第34-36页 |
| Chapter Three Methodology | 第36-40页 |
| ·Research Questions | 第36页 |
| ·Data Collection | 第36-37页 |
| ·Data Analysis | 第37-38页 |
| ·Chapter Summary | 第38-40页 |
| Chapter Four Multimodal Discourse Analysis Through the Appraisal Theory | 第40-62页 |
| ·The Appraisal Analysis of Verbal Resources | 第40-46页 |
| ·Attitude in Verbiage | 第41-46页 |
| ·Affect and Judgment in Verbiage | 第42-43页 |
| ·Appreciation in Verbiage | 第43-46页 |
| ·The Appraisal Analysis of Visual Resources: A Case Study | 第46-62页 |
| ·An Analysis of the Evaluative Meaning of the Image in Sample 1 | 第46-51页 |
| ·Engagement | 第47-49页 |
| ·Graduation | 第49-50页 |
| ·A Discussion of Sample 1 | 第50-51页 |
| ·An Analysis of the Evaluative Meaning of the Image in Sample 2 | 第51-55页 |
| ·Engagement | 第52页 |
| ·Graduation | 第52-54页 |
| ·A Discussion of Sample | 第54-55页 |
| ·An Analysis of the Evaluative Meaning of the Image in Sample | 第55-58页 |
| ·Engagement in Sample | 第55-56页 |
| ·Graduation in Sample | 第56-57页 |
| ·A Discussion of Sample | 第57-58页 |
| ·An Analysis of the Evaluative Meaning of the Image in Sample | 第58-62页 |
| ·Engagement in Sample | 第58-60页 |
| ·Graduation in Sample | 第60-61页 |
| ·A Discussion of Sample | 第61-62页 |
| Chapter Five Conclusion | 第62-66页 |
| ·Major Findings of the Present Study | 第62-63页 |
| ·Contributions of the Study | 第63-64页 |
| ·Limitations of the Present Study and Suggestions for Future Research | 第64-66页 |
| Bibliography | 第66-70页 |
| Acknowledgements | 第70-72页 |
| Published Papers | 第72页 |
