| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| Chapter Ⅰ Introduction | 第16-28页 |
| 1.1 Research Background | 第16-19页 |
| 1.2 Research Objective and Significance | 第19-21页 |
| 1.3 Research Methods | 第21-25页 |
| 1.4 Research Ideas and Thesis Framework | 第25-28页 |
| Chapter Ⅱ Literature Review | 第28-44页 |
| 2.1 A Summary of Relevant Concepts of Aviation Logistics | 第28-32页 |
| 2.2 A Summary of Relevant Theories of Strategy | 第32-38页 |
| 2.3 Research Status of Domestic and Foreign Aviation Logistics | 第38-42页 |
| 2.4 Conclusion and Prospect | 第42-44页 |
| Chapter Ⅲ Case Description | 第44-51页 |
| 3.1 The Basic Situation of Baiyun Airport Aviation Logistics | 第44-46页 |
| 3.1.1 Baiyun Airport Co., Ltd., | 第44-45页 |
| 3.1.2 China Southern Airlines Cargo | 第45页 |
| 3.1.3 FEDEX Asia-Pacific Hub | 第45-46页 |
| 3.2 The Business Development of Baiyun Airport Aviation Logistics | 第46-48页 |
| 3.3 The Market Competition of Baiyun Airport Aviation Logistics | 第48-50页 |
| 3.3.1 Aviation Logistics of Hong Kong Airport | 第49页 |
| 3.3.2 Aviation Logistics of Shenzhen Airport | 第49-50页 |
| 3.3.3 Aviation Logistics of Macau Airport | 第50页 |
| 3.3.4 Aviation Logistics of Zhuhai Airport | 第50页 |
| 3.4 Chapter Summary | 第50-51页 |
| Chapter Ⅳ Case Analysis | 第51-83页 |
| 4.1 External Environment Analysis | 第51-68页 |
| 4.1.1 The Macro Environment Analysis | 第51-58页 |
| 4.1.2 The Industry Environment Analysis | 第58-68页 |
| 4.2. Internal Environment Analyses | 第68-80页 |
| 4.2.1 The Tangible Resources Analysis | 第68-73页 |
| 4.2.2 The Intangible Resources Analysis | 第73-80页 |
| 4.3 Chapter Summary | 第80-83页 |
| Chapter Ⅴ Basic Suggestions and Evaluations | 第83-90页 |
| 5.1 The Selection of Air Cargo Development Strategy of Baiyun Airport | 第83-85页 |
| 5.1.1 Baiyun Airport Air Cargo Strategic Positioning | 第83-84页 |
| 5.1.2 Baiyun Airport Air Cargo Development Strategy Selection | 第84-85页 |
| 5.2 The Implementation of Baiyun Airport Air Cargo Differentiation Strategy . | 第85-88页 |
| 5.2.1 Air Cargo Infrastructure Upgrade Strategy | 第85-86页 |
| 5.2.2 Air Cargo Service Improvement Strategy | 第86-87页 |
| 5.2.3 Air Cargo Customization Marketing Strategy | 第87-88页 |
| 5.3 The Evaluation of Air Cargo Development Strategy of Baiyun Airport | 第88-90页 |
| Chapter Ⅵ Conclusion and Research Prospects | 第90-92页 |
| 6.1 The Main Conclusions of This Study | 第90-91页 |
| 6.2 The Innovation of This Article | 第91页 |
| 6.3 The Limitations of This Article | 第91-92页 |
| REFERENCE | 第92-94页 |
