| ACKNOWLEDGEMENTS | 第1-9页 |
| ABSTRACT | 第9-12页 |
| 摘要 | 第12-19页 |
| CHAPTER 1 INTRODUCTION | 第19-37页 |
| ·STATEMENT OF THE PROBLEM | 第19-22页 |
| ·RESEARCH OBJECTIVE AND SIGNIFICANCE | 第22页 |
| ·SPECIFIC OBJECTIVES | 第22页 |
| ·PURPOSE OF THE STUDY | 第22-27页 |
| ·Significance of the study | 第23-25页 |
| ·Objective of the study | 第25页 |
| ·Theoretical framework | 第25-27页 |
| ·LITERATURE REVIEW | 第27-32页 |
| ·INNOVATION IDEAS | 第32-33页 |
| ·SCOPE OF THE STUDY | 第33-34页 |
| ·RESEARCH LIMITATIONS AND ASSUMPTIONS | 第34页 |
| ·RESEARCH CONTRIBUTIONS | 第34-35页 |
| ·RESEARCH ORGANIZATION | 第35-37页 |
| CHAPTER 2 RELATIVE THEORIES ON MASS CUSTOMIZATION | 第37-61页 |
| ·CONTRASTS BETWEEN MASS AND MASS CUSTOMIZATION | 第40-41页 |
| ·APPLICABILITY OF MASS CUSTOMIZATION IN CHINA | 第41-43页 |
| ·MODEL OF MULTINATIONAL COMPANY | 第43-56页 |
| ·An international political economy approach | 第43-44页 |
| ·Dependency theory of MNC- government bargaining | 第44-47页 |
| ·Agency theory of MNC-government bargaining | 第47-56页 |
| ·PROPOSED MODEL | 第56-58页 |
| ·Creation of the Chinese National Center of Promotion of Investments(C.N.C.P.I.) | 第56页 |
| ·Missions of the CNCPI | 第56-57页 |
| ·The Center of Formalities of the Chamber of Commerce and Industry (CCI) | 第57页 |
| ·The Club of Investors in China (CIC) | 第57-58页 |
| ·MECHANISM AND PRINCIPLE OF MASS CUSTOMIZATION | 第58-61页 |
| ·Business imperative | 第59-60页 |
| ·Manufacturer's dilemma | 第60-61页 |
| CHAPTER 3 COMPREHENSIVE ANALYSES ON MASS CUSTOMIZATION | 第61-77页 |
| ·CHINA AS MANUFACTURER FOR CUSTOMIZED GOODS | 第61-62页 |
| ·MASS PRODUCTION AND MASS CUSTOMIZATION | 第62-64页 |
| ·BENEFITS OF MASS CUSTOMIZATION | 第64-67页 |
| ·Potential benefits of mass customization | 第65-67页 |
| ·REQUIREMENTS FOR MASS CUSTOMIZATION | 第67-70页 |
| ·Traditional manufacturing environments | 第67-68页 |
| ·Mass customization continuum | 第68-70页 |
| ·MASS CUSTOMIZATION IMPROVED FIT WITH CUSTOMER NEEDS | 第70-71页 |
| ·Greater efficiency from lower inventory levels throughout distribution channel | 第70-71页 |
| ·Higher prices and consumer dialogue | 第71页 |
| ·SUCCESSFUL MASS CUSTOMIZATION | 第71-73页 |
| ·Success factors of mass customization systems | 第71-73页 |
| ·COMPONENTS OF SUCCESSFUL MASS CUSTOMIZATIONSYSTEMS | 第73-74页 |
| ·ELICITATION | 第74-75页 |
| ·ADVANTAGES AND DISADVANTAGES OF MASS CUSTOMIZATION | 第75-77页 |
| CHAPTER 4 FLEXIBILITY OF MASS CUSTOMIZATION | 第77-97页 |
| ·CONCEPTS AND PERSPECTIVES | 第78-79页 |
| ·STRATEGIC ASPECTS OF FLEXIBILITY | 第79-80页 |
| ·OPERATIONAL ASPECTS OF FLEXIBILITY | 第80-82页 |
| ·PROCESS FLEXIBILITY | 第82页 |
| ·FLEXIBILITY OF MODULAR DESIGN | 第82-85页 |
| ·Modularity: the next generation design architecture in mass customization | 第82-83页 |
| ·Designing the architecture change the design process in mass customization | 第83页 |
| ·Definition of architecture in modularity | 第83页 |
| ·The challenge of modular architecture | 第83-84页 |
| ·Modularity change the relationship with the user | 第84页 |
| ·Modular approaches require a different mind of companies | 第84-85页 |
| ·POSTPONEMENT OF PRODUCT DIFFERENTIATION | 第85-88页 |
| ·Model development | 第86-87页 |
| ·Service level measure | 第87页 |
| ·Development of the capacitated postponement model | 第87-88页 |
| ·COST FLEXIBILITY | 第88-89页 |
| ·QUALITY FLEXIBILITY | 第89-90页 |
| ·EVALUATION OF CUSTOMIZATION INDEX OF MULTINATIONAL COMPANIES IN CHINA | 第90-95页 |
| ·Introduction | 第90页 |
| ·Concept of customization of multinational companies and index evaluation | 第90-91页 |
| ·Definition of mass customization in multinational companies' evaluation the degree of mass customization in multinational companies | 第91-95页 |
| ·Analysis of customization of Multinational companies' mass customization production system | 第95页 |
| ·Conclusions | 第95-97页 |
| CHAPTER 5 AGILE MANUFACTURING FOR MASS CUSTOMIZATION AND JUST IN TIME | 第97-123页 |
| ·COLLABORATIVE DESIGN FOR MASS CUSTOMIZATION | 第97-98页 |
| ·HIGH VARIETY, MASS CONFUSION OR CUSTOMER'S PERSPECTIVE | 第98-99页 |
| ·Customer Co-Design | 第98页 |
| ·Utility versus Burden of Mass Customization | 第98-99页 |
| ·Collaborative Customer Co-Design Communities | 第99页 |
| ·From Communities of transaction to communities for co design | 第99-101页 |
| ·AGILE MANUFACTURING | 第101-102页 |
| ·Agile product development for mass customization and just in time | 第102页 |
| ·JUST IN TIME | 第102-103页 |
| ·BUILD-TO-ORDER | 第103-104页 |
| ·Build-to-Order strategy | 第103-104页 |
| ·Supply Chain Simplification | 第104页 |
| ·PART VARIETY REDUCTION | 第104-111页 |
| ·Raw material variety reduction | 第105页 |
| ·Automatic re-supply | 第105-106页 |
| ·Product engineering and processes | 第106-107页 |
| ·Flow manufacturing & lean production | 第107页 |
| ·Spontaneous supply chains | 第107-109页 |
| ·Missing link in e-commerce | 第109-111页 |
| ·STANDARDIZATION | 第111-116页 |
| ·Other Standardization | 第112页 |
| ·Standardization and part resupply agile | 第112-113页 |
| ·Zero-based approach | 第113-114页 |
| ·Tool standardization | 第114-116页 |
| ·PART LIST AND PART DETERMINATION | 第116-118页 |
| ·Preferred part list determination | 第116-117页 |
| ·Part standardization examples | 第117-118页 |
| ·AGILE DESIGN FOR PRODUCT ASSEMBLY IN MASS CUSTOMIZATION | 第118-123页 |
| ·The Role of CE in the Agile Era | 第120-121页 |
| ·Ultra-Fast Time-to-Market | 第121-123页 |
| CHAPTER 6 LOGISTICS AND WORKFORCE OF MASS CUSTOMIZATION OF PRODUCTION IN MULTINATIONAL COMPANIES IN CHINA | 第123-135页 |
| ·LOCALIZATION STRATEGIES OF MASS CUSTOMIZATION | 第123-124页 |
| ·EXPATRIATE WORKFORCE OF MASS CUSTOMIZATION PRODUCTION SYSTEM | 第124-127页 |
| ·LOCAL WORKFORCES | 第127-129页 |
| ·STRATEGIC OBJECTIVES OF LOGISTICS OF MASS CUSTOMIZATION | 第129-131页 |
| ·REGULATION OF MULTINATIONAL COMPANIES' PRODUCTION LOGISTICS | 第131页 |
| ·REORGANIZATION OF MASS CUSTOMIZATION PRODUCTION'S LOGISTICS | 第131-132页 |
| ·INTEGRATED INFORMATION SYSTEMS OF MASS CUSTOMIZATION | 第132-135页 |
| CHAPTER 7 SALES MANAGEMENT OF MASS CUSTOMIZATION | 第135-150页 |
| ·MARKET MECHANISM OF MASS CUSTOMIZATION | 第135-136页 |
| ·SUPPLY CHAIN STRATEGIES FOR MASS CUSTOMIZATION | 第136-137页 |
| ·MEASUREMENT OF SUPPLY CHAIN PERFORMANCE | 第137-138页 |
| ·SUPPLY CHAIN DESIGN STRATEGY | 第138-146页 |
| ·CUSTOMER CHAIN FOR MASS CUSTOMIZATION | 第146-150页 |
| CHAPTER 8 METHODOLOGY | 第150-180页 |
| ·CONCEPTUAL FRAMEWORK | 第150-151页 |
| ·DEFINITION OF KEY TERMS | 第151-160页 |
| ·Dependent variables | 第154页 |
| ·Independent variables | 第154页 |
| ·Competitiveness | 第154-155页 |
| ·Product characteristics | 第155-156页 |
| ·Manufacturing process | 第156-157页 |
| ·Customer characteristics | 第157页 |
| ·Product modularity | 第157-158页 |
| ·Supply chain modularity | 第158-160页 |
| ·OPERATIONALIZATION | 第160-163页 |
| ·CONCEPT OF MASS-CUSTOMIZATION | 第163-167页 |
| ·Four approaches for mass customization | 第164-166页 |
| ·Four key decision factors for mass customization | 第166-167页 |
| ·RESEARCH DESIGN | 第167-170页 |
| ·Sample and data collection | 第167-168页 |
| ·Survey methodology | 第168-169页 |
| ·Pilot survey | 第169页 |
| ·Main survey | 第169-170页 |
| ·DISCUSSION AND FINDINGS | 第170-178页 |
| ·Reliability | 第171页 |
| ·Means values | 第171-178页 |
| ·CHAPTER SUMMARY | 第178-180页 |
| CHAPTER 9 CONCLUSION AND SUGGESTIONS | 第180-182页 |
| ·CONCLUSION | 第180-181页 |
| ·RECOMMENDATIONS | 第181-182页 |
| REFERENCE | 第182-197页 |
| APPENDIX | 第197-217页 |
