| Abstract | 第1-10页 |
| 中文摘要 | 第10-12页 |
| A List of Tables | 第12-13页 |
| Chapter 1 Introduction | 第13-17页 |
| ·The Introduction of Cover Letters | 第13-14页 |
| ·The Preparation for the Present Study | 第14-17页 |
| ·Corpus | 第15页 |
| ·The Methodology of the Thesis | 第15-16页 |
| ·Research Significance and Innovation | 第16-17页 |
| Chapter 2 Literature Review | 第17-26页 |
| ·Studies on Contrastive Rhetoric | 第17-24页 |
| ·The Beginning and Theoretical Foundation of Modern Contrastive Rhetoric | 第18-20页 |
| ·The study of Contrastive Rhetoric Abroad | 第20-23页 |
| ·The study of Contrastive Rhetoric in China | 第23-24页 |
| ·Studies on Cover Letters | 第24-26页 |
| Chapter 3 The Theoretical Background of Present Study | 第26-34页 |
| ·The Rhetorical Framework for Persuasion Analysis | 第26-32页 |
| ·Persuasive Modes of Rhetoric | 第26-29页 |
| ·Persuasive Canons of Rhetoric | 第29-32页 |
| ·The Persuasive Discourse | 第32-34页 |
| ·The Introduction of Persuasion | 第32页 |
| ·The History of Persuasion Studies | 第32-33页 |
| ·Recent Study of CR on Persuasive Discourse | 第33-34页 |
| Chapter 4 Macro-Level Analysis: Persuasive Appeals Analysis of English and Chinese Cover Letters | 第34-53页 |
| ·Analytic Approaches | 第35-37页 |
| ·Persuasive Appeals Analysis of English Cover Letters | 第37-43页 |
| ·Persuasive Appeals Analysis of a Sample ECL | 第37-41页 |
| ·Results of Persuasive Appeals Analysis of all the 30 English Cover Letters | 第41-43页 |
| ·Persuasive Appeals Analysis of Chinese Cover Letters | 第43-49页 |
| ·Persuasive Appeals Analysis of a Sample CCL | 第43-47页 |
| ·Results of Persuasive Appeals Analysis of all the 30 Chinese Cover Letters | 第47-49页 |
| ·Comparisons and Contrasts of Persuasive Appeals Analysis Results between English Cover Letters and Chinese Cover Letters | 第49-53页 |
| Chapter 5 Micro-Level Analysis: Linguistic Rhetoric Analysis of English and Chinese Cover Letters | 第53-70页 |
| ·Linguistic Rhetoric Analysis of English Cover Letters | 第53-61页 |
| ·Sentence Patterns | 第53-57页 |
| ·Long Sentences VS. Short Sentences | 第54-56页 |
| ·Periodic Sentences VS. Loose Sentences | 第56-57页 |
| ·Rhetoric Figures | 第57-59页 |
| ·Metaphor. | 第57-58页 |
| ·Rhetorical Question | 第58-59页 |
| ·Repetition | 第59页 |
| ·Lexical Options in English Cover Letters | 第59-61页 |
| ·Linguistic Rhetoric Analysis of Chinese Cover Letters | 第61-67页 |
| ·Sentence Patterns | 第61-64页 |
| ·Long sentences VS. Short Sentences | 第61-63页 |
| ·Periodic Sentences VS. Loose Sentences | 第63-64页 |
| ·Rhetorical Figures | 第64-66页 |
| ·Parallelism | 第65页 |
| ·Metaphor | 第65-66页 |
| ·Lexical Options in Chinese Cover Letters | 第66-67页 |
| ·Comparisons and Contrasts of Micro-Analysis Results between English Cover Lettes and Chinese Cover Letters | 第67-70页 |
| Chapter 6 Discussions | 第70-77页 |
| ·Discussion of the Results | 第70-72页 |
| ·Discussion of Possible Cultural Reasons | 第72-77页 |
| ·Confucian Thoughts and Aristotelian Thoughts | 第72-74页 |
| ·Collectivism and Individualism | 第74-75页 |
| ·Low-context and High-context | 第75-77页 |
| Conclusion | 第77-80页 |
| Bibliography | 第80-84页 |
| Appendices | 第84-96页 |
| Acknowledgements | 第96-97页 |
| Publications | 第97页 |
