| Acknowledgements | 第4-5页 |
| Academic Achievements | 第5-6页 |
| 摘要 | 第6-7页 |
| Abstract | 第7页 |
| Table of Contents | 第8-10页 |
| List of Figures | 第10-12页 |
| Abbreviations | 第12-13页 |
| Chapter 1 Introduction | 第13-20页 |
| 1.1 Background of the Study | 第13-14页 |
| 1.2 Significance of the Study | 第14-15页 |
| 1.3 Objective and Methodology of the Study | 第15-18页 |
| 1.3.1 Identifying the environment of competitive advantage | 第16页 |
| 1.3.2 Analysing the Mexican business environment | 第16-17页 |
| 1.3.3 Identifying the preferred mode of entry into Mexico | 第17页 |
| 1.3.4 Identifying cultural and business ethics in Mexico | 第17-18页 |
| 1.4 Outline of the Study | 第18-20页 |
| CHAPTER 2 Literature review | 第20-22页 |
| CHAPTER 3 Background to Mexican Market & its Emergence in the Global Arena | 第22-38页 |
| 3.1 Introduction | 第22-23页 |
| 3.2 Rational for Choosing Mexico for Market Expansion | 第23-25页 |
| 3.3 Origins of competitive advantage in Mexico | 第25-30页 |
| 3.3.1 Factor conditions | 第25-26页 |
| 3.3.2 Demand conditions | 第26-27页 |
| 3.3.3 Related and supported industries | 第27-28页 |
| 3.3.4 Strategy structure and rivalry | 第28-30页 |
| 3.4 Foreign direct investment climate in Mexico | 第30-38页 |
| 3.4.1 The history of FDI flow in Mexico | 第30页 |
| 3.4.2 Start of investment inflows | 第30-31页 |
| 3.4.3 Current trend of FDI in Mexico | 第31-38页 |
| CHAPTER 4 Mexican business environment | 第38-68页 |
| 4.1 Introduction | 第38页 |
| 4.1.1 Importance of business environment | 第38页 |
| 4.2 Analysis of Mexican Business Environment | 第38-44页 |
| 4.2.1 Political environment in Mexico | 第39-40页 |
| 4.2.2 Social environment in Mexico | 第40-41页 |
| 4.2.3 Technological environment in Mexico | 第41-42页 |
| 4.2.4 Economic environment in Mexico | 第42-44页 |
| 4.3 SWOT Analysis Mexico | 第44-64页 |
| 4.3.1 Strengths | 第44-50页 |
| 4.3.2 Opportunities | 第50-56页 |
| 4.3.3 Weaknesses | 第56-61页 |
| 4.3.4 Threats | 第61-64页 |
| 4.4 Business culture | 第64-67页 |
| 4.4.1 Individualism vs. collectivism | 第64-65页 |
| 4.4.2 Power distance | 第65页 |
| 4.4.3 Uncertainty avoidance | 第65-66页 |
| 4.4.4 Masculinity vs. femininity | 第66-67页 |
| 4.5 Business etiquette | 第67-68页 |
| CHAPTER 5 Entry strategy into Mexico | 第68-89页 |
| 5.1 International entry modes | 第68-69页 |
| 5.2 Entry strategy and setting up a company in Mexico | 第69页 |
| 5.2.1 Doing business in Mexico facts | 第69页 |
| 5.3 Understanding the potential of the Mexican market | 第69-70页 |
| 5.4 Research before entering the Mexican market includes | 第70-71页 |
| 5.5 Openness to Foreign Direct Investment (FDI) | 第71-81页 |
| 5.5.1 Attractive sectors open to investment | 第74-81页 |
| 5.6 Setting up a company | 第81页 |
| 5.7 Developing an entry strategy | 第81-85页 |
| 5.7.1 Choosing the appropriate channel to sell | 第82-85页 |
| 5.8 Suggestions and advices to investors | 第85-89页 |
| CHAPTER 6 Conclusions | 第89-93页 |
| 6.1 Major Findings | 第89-91页 |
| 6.2 Limitations and Suggestions | 第91-93页 |
| References | 第93-95页 |
