| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-15页 |
| Chapter 1 Introduction | 第15-21页 |
| 1.1 The research background and significance of the Subject | 第15-17页 |
| 1.2 Research framework and methods of the study | 第17-21页 |
| Chapter 2 Theory review of market competition strategy | 第21-32页 |
| 2.1 Target market positioning (STP) theory | 第22-23页 |
| 2.2 Competitive strategy theory | 第23-26页 |
| 2.3 Stakeholder theory | 第26-32页 |
| Chapter 3 Case descrtion: Introduction of Broadcom Co. and Broadcom China mobile terminal Business | 第32-45页 |
| 3.1 Introduction of the Broadcom Corporation and Broadcom China | 第32-36页 |
| 3.2 Introduction of Broadcom mobile terminal product line | 第36-37页 |
| 3.3 Existing business model of Broadcom China mobile terminal | 第37-41页 |
| 3.4 The challenges and chances of Broadcom China mobile terminal business | 第41-45页 |
| Chapter 4 Analysis of Mobile terminal industry chain and macro environment | 第45-57页 |
| 4.1 Overview of the development of the global communication market | 第45-50页 |
| 4.2 Mobile terminal industry chain and value analysis | 第50-57页 |
| Chapter 5 Analysis of Broadcom China mobile terminal business stakeholders | 第57-67页 |
| 5.1 Analysis of the main competitors of Broadcom China mobile terminal service | 第57-62页 |
| 5.2 Business partners analysis of Broadcom China mobile terminal | 第62-67页 |
| Chapter 6 Business problems and marketing competitive strategy of Broadcom China mobile terminal business | 第67-81页 |
| 6.1 SWOT analysis of Broadcom China mobile terminal business | 第67-72页 |
| 6.2 Marketing strategy choice and implementation of Broadcom China mobile terminal business | 第72-81页 |
| Chapter 7 Summary and Prospect | 第81-82页 |
| 7.1 Summary of research contents | 第81页 |
| 7.2 Research content limitations and expectation | 第81-82页 |
| Appendix | 第82-84页 |
| Appendix 1 The development chronological table of Broadcom | 第82-84页 |
| Reference | 第84-85页 |
