| 摘要 | 第1-4页 |
| Abstract | 第4-5页 |
| TABLE OF CONTENTS | 第5-11页 |
| Chapter 1 Introduction | 第11-14页 |
| ·Overview | 第11页 |
| ·Research Objective | 第11-12页 |
| ·Outline of the Thesis | 第12-14页 |
| Chapter 2 Literature review | 第14-37页 |
| ·The creativity | 第14-21页 |
| ·Organization’s survival depends on its creativity | 第14-15页 |
| ·Individual Creativity | 第15-16页 |
| ·The impact of the society and the school on a person’s creativity | 第16-17页 |
| ·The Chinese culture and creativity | 第17-20页 |
| ·The creativity in the internet ere | 第20-21页 |
| ·The brainstorming: the creativity generation tool: | 第21页 |
| ·The Brainstorming rules | 第21-23页 |
| ·The brainstorming process | 第23-26页 |
| ·Idea generation process | 第25页 |
| ·Attention to others members’ ideas | 第25-26页 |
| ·Motivation generated by rivalry | 第26页 |
| ·The face to face brainstorming is not efficient tool | 第26-27页 |
| ·Electronic Brainstorming | 第27-28页 |
| ·The Academic studies main differences with the brainstorming guidelines ..... | 第28-30页 |
| ·The types of Problems | 第28-29页 |
| ·Number of participants | 第29页 |
| ·The Samples Utilized | 第29-30页 |
| ·The measurements | 第30页 |
| ·The data coding | 第30页 |
| ·The brainstorming in companies | 第30-34页 |
| ·IDEO | 第31-32页 |
| ·McKinsey | 第32-34页 |
| ·Brainstorming key factors and weaknesses | 第34-37页 |
| ·The group diversity | 第34-35页 |
| ·The motivation | 第35页 |
| ·The judgment is unavoidable in brainstorming session | 第35-36页 |
| ·Other brainstorming weaknesses | 第36-37页 |
| Chapter 3 Hypothesis and Experiment design | 第37-44页 |
| ·Hypothesis | 第37-39页 |
| ·The group face to face brainstorming vs. individual thinking | 第37页 |
| ·The team diversity (national vs. international) increases the brainstorming outcomes | 第37-38页 |
| ·The motivation improves the brainstorming outcomes | 第38页 |
| ·The preparation increases the brainstorming outcomes | 第38页 |
| ·Chinese participants are less freewheeling than International students | 第38-39页 |
| ·The design of experiment | 第39-42页 |
| ·The task | 第39-40页 |
| ·Number of persons by group | 第40页 |
| ·Experiment scenarios | 第40-41页 |
| ·The experiment materials | 第41-42页 |
| ·Data Collection and Analysis | 第42-44页 |
| ·Remarks about the experiment design | 第42-44页 |
| Chapter 4 The data collection and analysis | 第44-64页 |
| ·Data collection | 第44-47页 |
| ·Data coding | 第44-45页 |
| ·Time | 第45页 |
| ·Ideas assessment | 第45-46页 |
| ·The participants’ data | 第46-47页 |
| ·Analysis of the data | 第47-59页 |
| ·Comparison of the nominal groups to the real groups | 第47-50页 |
| ·Importance of the question (Challenge degree) | 第50-52页 |
| ·Effect of the preparation and money on the brainstorming outcomes: | 第52-55页 |
| ·The study of the cultural diversity impact on the brainstorming outcomes: | 第55-58页 |
| ·The freewheeling: | 第58页 |
| ·The judgment was unavoidable | 第58-59页 |
| ·Analysis discussion | 第59-61页 |
| ·Comparison of the nominal groups to the real groups | 第59页 |
| ·Cultural diversity impact and on the brainstorming outcomes | 第59-60页 |
| ·The effect of money on the brainstorming outcomes: | 第60-61页 |
| ·The pre-preparation influence on the brainstorming outcomes: | 第61页 |
| ·The freewheeling degree difference between Chinese and Internationals: | 第61页 |
| ·Remarks done during the experiment: | 第61页 |
| ·THE BRAINSTORMING IN THE INTERNET ERE | 第61-64页 |
| ·The use of micro blogs as ideation tool | 第61-62页 |
| ·The use of micro blogs as huge brainstorming tool for companies | 第62-64页 |
| Chapter 5 CONCLUSION AND FUTURE RESEARCH | 第64-66页 |
| ·Conclusion | 第64-65页 |
| ·Future Research | 第65-66页 |
| References | 第66-70页 |
| 致谢 | 第70-72页 |
| Appendix A: Pictures of some participants | 第72-73页 |
| Appendix B Example of participant’s handwriting | 第73-74页 |
| Appendix C Example of group’s ideas listed according to the time quarter | 第74-75页 |
| Appendix D Categories table list used | 第75-76页 |
| Appendix E Calculation of the novelty scores of groups | 第76-77页 |
| Appendix F: Hand notes of Chinese participant during team discussion | 第77-78页 |
| Appendix G Effect of the group size (nominal vs. reel) * culture (mono vs. multi) | 第78-79页 |
| Appendix H Effect of the group categories (4)*question (2) | 第79-80页 |
| Appendix K Effect of Categorization and culture on the brainstorming outcomes70 | 第80-81页 |
| Appendix L Effect of the time and culture Reel Group | 第81-82页 |
| Appendix M: Time effect on both questions | 第82-83页 |
| 个人简历 | 第83页 |
