Introduction | 第1-11页 |
Chapter 1 Literature Review | 第11-20页 |
1.1 What is Corporate Culture | 第11-13页 |
1.2 Major Theories | 第13-20页 |
Chapter 2 Research Method | 第20-25页 |
2.1 Purpose of This Thesis | 第20-21页 |
2.2 Qualitative Study and Quantitative Study | 第21-22页 |
2.3 Research Methods Used in This Thesis | 第22-25页 |
Chapter 3 American Corporate Culture Analysis | 第25-48页 |
3.1 Characteristics of American Social Culture | 第25-27页 |
3.2 Characteristics of American Corporate Culture | 第27-31页 |
3.3 Japanese Influence on American Corporate Culture | 第31-33页 |
3.4 The Corporate Culture of Intel | 第33-48页 |
Chapter 4 Chinese Corporate Culture Analysis | 第48-71页 |
4.1 Chinese Traditional Social Culture | 第48-51页 |
4.2 Negative Impacts of Planned Economy | 第51-55页 |
4.3 Reform and Opening up to Outside World | 第55-59页 |
4.4 Characteristics of Modern Chinese Corporate Culture | 第59-61页 |
4.5 The Corporate Culture of Haier | 第61-71页 |
Chapter 5 The Implications of the Comparison between Chinese and American corporate culture | 第71-77页 |
5.1 Formation of Corporate Culture | 第71-73页 |
5.2 The Comparison between American and Chinese Corporate Culture | 第73-74页 |
5.3 Integration of Corporate Culture | 第74页 |
5.4 Conclusion | 第74-77页 |
Bibliography | 第77-79页 |