| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| Chapter 1 Introduction | 第18-23页 |
| 1.1 Research Background | 第18-19页 |
| 1.2 Research Significance | 第19-20页 |
| 1.3 Research Purposes | 第20页 |
| 1.4 Research Methods | 第20-21页 |
| 1.4.1 Comparative Analysis Method | 第20-21页 |
| 1.4.2 Combination of Qualitative and Quantitative Analysis | 第21页 |
| 1.4.3 Case Analysis Method | 第21页 |
| 1.4.4 Literature Research Method | 第21页 |
| 1.5 Research Framework | 第21-23页 |
| Chapter 2 Literature Review and Theoretical Foundations | 第23-51页 |
| 2.1 Literature Review | 第23-35页 |
| 2.1.1 Concept and Attributes of Risk | 第23-24页 |
| 2.1.2 Concept and Basic Activities of Risk Management | 第24-26页 |
| 2.1.3 Concept and Types of Financial Risk | 第26-29页 |
| 2.1.4 Purposes and Roles of Financial Risk Management | 第29-31页 |
| 2.1.5 Relevant Research Literature on the Financial Risk of Internet Industry | 第31-35页 |
| 2.2 Theoretical Foundations | 第35-51页 |
| 2.2.1 Profit Model and Business Model of Internet Enterprise | 第35-38页 |
| 2.2.2 Financial Characteristics of Internet Enterprise | 第38-41页 |
| 2.2.3 Financial Risks of Internet Enterprise | 第41-46页 |
| 2.2.4 Financial Indexes Analysis | 第46-51页 |
| Chapter 3 Case Description | 第51-62页 |
| 3.1 A Profile of the Internet Industry | 第51-52页 |
| 3.2 Company Overview | 第52-56页 |
| 3.2.1 Company Profile | 第52-53页 |
| 3.2.2 Development Course | 第53-55页 |
| 3.2.3 Business Structure | 第55-56页 |
| 3.3 Risk Control and Management Methods of the Company | 第56-62页 |
| 3.3.1 Background of the Risk Management | 第56-59页 |
| 3.3.2 Financial Risk Management Methods of the Company | 第59-62页 |
| Chapter 4 Case Analysis | 第62-75页 |
| 4.1 Company's Overall Financial Analysis | 第62-64页 |
| 4.2 Company's Financial Risk Assessment | 第64-72页 |
| 4.2.1 Financing Risk Assessment | 第64-67页 |
| 4.2.2 Investment Risk Assessment | 第67-69页 |
| 4.2.3 Capital Recovery Risk Assessment | 第69-71页 |
| 4.2.4 Cost Risk Assessment | 第71-72页 |
| 4.3 Summary of the Company's Financial Risk Assessment | 第72-75页 |
| 4.3.1 Summary of the Financing Risk Assessment | 第72页 |
| 4.3.2 Summary of the Investment Risk Assessment | 第72-73页 |
| 4.3.3 Summary of the Capital Recovery Risk Assessment | 第73页 |
| 4.3.4 Summary of the Cost Risk Assessment | 第73-75页 |
| Chapter 5 Suggestions on the Company's Financial Risk Problems | 第75-85页 |
| 5.1 Establish the Early-warning System of Financial Risk | 第75-79页 |
| 5.2 Adopt Diversified Financing Channels | 第79-81页 |
| 5.3 Establish the Management Mechanism for Accounts Receivable | 第81-83页 |
| 5.4 Strengthen Cost Control | 第83-85页 |
| Chapter 6 Conclusion and Future Research | 第85-87页 |
| 6.1 Research Conclusion | 第85-86页 |
| 6.2 Future Research | 第86-87页 |
| REFERENCE | 第87-89页 |
| APPENDIX | 第89-93页 |
