| Acknowledgement | 第4-5页 |
| 摘要 | 第5-6页 |
| Abstract | 第6-7页 |
| Chapter 1 Introduction | 第11-19页 |
| 1.1 Climate politics since the 1960s | 第11-12页 |
| 1.2 Climate politics in Australia | 第12-15页 |
| 1.3 Theoretical Framework | 第15-18页 |
| 1.3.1 Research question | 第15页 |
| 1.3.2 Political marketing as theoretical framework | 第15-16页 |
| 1.3.3 Political market orientation model | 第16-18页 |
| 1.4 Significance | 第18-19页 |
| Chapter 2 Literature Review | 第19-25页 |
| 2.1 Literature review of Australia climate politics | 第19-21页 |
| 2.2 Literature review of political marketing | 第21-25页 |
| Chapter 3 Voter Orientation and Competitor Orientation of ALP in Field during 2007 Election | 第25-34页 |
| 3.1 Major parties'climate change commitment | 第25-26页 |
| 3.2 Australian's soaring concern over climate change | 第26-29页 |
| 3.2.1 The prolonged drought and the scorching temperature | 第27-28页 |
| 3.2.2 Al Gore's An Inconvenient Truth | 第28-29页 |
| 3.2.3 Stern Review on the Economics of Climate Change | 第29页 |
| 3.3 ALP's voter orientation during the 2007 election | 第29-32页 |
| 3.4 ALP's competitor orientation during 2007 election | 第32-33页 |
| 3.5 The success of ALP's election strategy | 第33-34页 |
| Chapter 4 Competitor Orientation and External Orientation of ALP under Rudd between 2007 and 2010 | 第34-42页 |
| 4.1 The Political context after the 2007 election | 第34-35页 |
| 4.2 Rudd government's competitor orientation | 第35-37页 |
| 4.2.1 ALP's attempt to gain Liberal's support | 第35-36页 |
| 4.2.2 The accidental failure of bipartisan collaboration | 第36-37页 |
| 4.3 Rudd government's external orientation | 第37-40页 |
| 4.3.1 CPRS Green Paper | 第37-38页 |
| 4.3.2 CPRS White Paper | 第38页 |
| 4.3.3 The third version and fourth version of CPRS | 第38-40页 |
| 4.4 The failure of both orientations | 第40-41页 |
| 4.5 ALP's turning to voter orientation | 第41-42页 |
| Chapter 5 Voter Orientation and Competitor Orientation of ALP under Gillard in 2010 Election | 第42-48页 |
| 5.1 Political context before the 2010 federal election | 第43-44页 |
| 5.2 Gillard Government's Voter Orientation | 第44-46页 |
| 5.2.1 Public's fading enthusiasm in climate change | 第44-45页 |
| 5.2.2 Playing down carbon pricing | 第45-46页 |
| 5.3 Gillard government's competitor orientation | 第46-47页 |
| 5.3.1 The opposition's grip on carbon pricing | 第46-47页 |
| 5.3.2 Responding to the opposition's attack | 第47页 |
| 5.4 The emergence of hung government | 第47-48页 |
| Chapter 6 Gillard Government's External Orientation after the 2010 Election | 第48-57页 |
| 6.1 Gillard government's external orientation in forming government | 第49-53页 |
| 6.1.1 Gillard government's gain of the Green's support | 第49-50页 |
| 6.1.2 Gillard government's gain of the Independents'support | 第50-52页 |
| 6.1.3 Gillard government dropping voter orientation | 第52-53页 |
| 6.2 Gillard government's external orientation in negotiation process | 第53-57页 |
| 6.2.1 Gillard government's surrender to the Greens | 第55-56页 |
| 6.2.2 Gillard government's surrender to Independents | 第56-57页 |
| 6.3 The successful pass of CEF | 第57页 |
| Chapter 7 Conclusion | 第57-60页 |
| 7.1 Conclusion | 第57-59页 |
| 7.2 Limitation and Further Study Direction | 第59-60页 |
| Works Cited | 第60-68页 |
| Abbreviations | 第68页 |
