| 摘要 | 第4-5页 |
| ABSTRACT | 第5页 |
| CHAPTER 1 INTRODUCTION | 第7-8页 |
| CHAPTER 2 COMPANY HISTORY AND CURRENT BUSINESS OPERATION | 第8-15页 |
| 2.1 The Initial Stage of Sharp | 第8-11页 |
| 2.2 The Recent Development of Sharp | 第11-12页 |
| 2.3 Forecast of Large Net Loss In Fiscal Year 2012 | 第12-15页 |
| CHAPTER 3 FACING PROBLEMS IN LCD PANEL BUSINESS OPERATION | 第15-21页 |
| 3.1 The Reasons | 第15-21页 |
| CHAPTER 4 WHAT ARE THE CAUSES? | 第21-26页 |
| 4.1 Causes | 第21-22页 |
| 4.2 Competitiveness of AQUOS | 第22-24页 |
| 4.3 Current LCD Panel Business Operation | 第24-26页 |
| CHAPTER 5 MARKET POTENTIAL, BOOMING MARKET IN CHINA | 第26-32页 |
| 5.1 TV Markets | 第26-30页 |
| 5.2 Smartphone And Tablet Device Market | 第30-32页 |
| CHAPTER 6 SUGGESTIONS FOR RESTRUCTURING LCD PANEL BUSINESS | 第32-62页 |
| 6.1 Partnership With Various Companies | 第32-52页 |
| 6.1.1 Partnership With FoxConn Technology Group (FoxConn) | 第32-37页 |
| 6.1.2 Partnership With Samsung | 第37-41页 |
| 6.1.3 Partner With Lenovo | 第41-44页 |
| 6.1.4 Partnership With Qualcomm Inc | 第44-46页 |
| 6.1.5 Who Would Be Appropriate Partners? | 第46-52页 |
| 6.2 Support By Japanese Government | 第52-60页 |
| 6.2.1 Assets Leasing Back Method | 第54-56页 |
| 6.2.2 Applying General Motors Method | 第56-60页 |
| 6.3 Support From Bank In Order To Avoid Bankruptcy | 第60-62页 |
| CHAPTER 7 CONCLUSION | 第62-67页 |
| REFERENCES | 第67-68页 |
| APPEDIX | 第68-70页 |
| ACKNOWLEDGEMENTS | 第70-71页 |
| THESIS PUBLISHED DURING COURSE OF MBA STUDY | 第71页 |
