| ACKNOWLEDGEMENTS | 第5-6页 |
| 英文摘要 | 第6-7页 |
| 中文摘要 | 第8-12页 |
| Introduction | 第12-21页 |
| Chapter One:Transition of Social Values:Overemphasis on Materialism | 第21-32页 |
| 1.1 Radicalization of Individualism:Abuse of Power to Pursue Personal Gains | 第22-25页 |
| 1.2 Demoralization of Pauperism:From Pathetic Victims to Ungrateful Predators | 第25-28页 |
| 1.3 Victimization of Gentlemanliness:Reckless Pursuit of Materialistic Desires and Vanity | 第28-32页 |
| Chapter Two:Construction of the Mass Discourse:Media Coverage's Truth Discourse | 第32-42页 |
| 2.1 Constructed Surveillance | 第33-35页 |
| 2.2 Well-Plotted Coverage | 第35-38页 |
| 2.3 All-Pervading Influence | 第38-42页 |
| Chapter Three:Internalization of Self-identity: Individual Responses to the Rumor | 第42-53页 |
| 3.1 The Obscured self | 第42-46页 |
| 3.2 The Possessive self | 第46-48页 |
| 3.3 The Confessional self | 第48-53页 |
| Conclusion | 第53-56页 |
| Works Cited | 第56-59页 |
