| 摘要 | 第1-6页 |
| Abstract | 第6-8页 |
| Contents | 第8-10页 |
| Chapter One Introduction: The "Furong" Phenomena | 第10-15页 |
| ·Background | 第10-11页 |
| ·Definition of"Furong" Phenomena | 第11-12页 |
| ·Significance of Studying "Furong" Phenomena | 第12-15页 |
| Chapter Two Literature Review | 第15-31页 |
| ·Influences of Postmodemism | 第15-17页 |
| ·Cultural Studies | 第17-20页 |
| ·Popular Cultural Studies | 第20-28页 |
| ·Frankfurt School | 第20-22页 |
| ·Birmingham School | 第22-25页 |
| ·Bakhtine's Carnival Theory | 第25-28页 |
| ·Popular Cultural Studies in China | 第28-31页 |
| Chapter Three Theoretical Framework | 第31-36页 |
| ·Mechanisms of Popular Culture | 第31-33页 |
| ·Relevant Aspects of Mass Media | 第33-36页 |
| Chapter Four Motivations of "Furong" Phenomena | 第36-46页 |
| ·Life Experience and Personality | 第36-38页 |
| ·The Intemet as a Medium | 第38-41页 |
| ·Postmodern Socio-cultural Factors | 第41-46页 |
| ·Pursuit of Enjoyment in the Consumer Society | 第41-43页 |
| ·Deconstruction of Tradition and Elite Culture | 第43-46页 |
| Chapter Five Cultural Implications | 第46-52页 |
| ·Clinginess to Mass Media and Commercial Mechanism | 第46-48页 |
| ·Subversion | 第48-52页 |
| ·Subversion to Traditional Feminine Images in Media | 第48-50页 |
| ·The Discursive Power of the Subaltern | 第50-52页 |
| Chapter Six Conclusion | 第52-56页 |
| ·Major Findings | 第52-53页 |
| ·Limitations of the Present Study | 第53页 |
| ·Suggestions for Further Studies | 第53-56页 |
| References | 第56-59页 |
| Acknowledgement | 第59-60页 |
| Appendix A Selected Photos of"Furong Jiejie" | 第60-61页 |
| Appendix B Selected Remarks of"Furong Jiejie" | 第61-62页 |
