| Acknowledgements | 第6-7页 |
| 中文摘要 | 第7-9页 |
| Abstract | 第9-10页 |
| INTRODUCTION | 第18-26页 |
| 1. THEORETICAL JUSTIFICATION FOR STUDYING GENERATION Z LUXURY GOODSCONSUMER BUYING BEHAVIOR AND ITS DETERMINANTS | 第26-110页 |
| 1.1. Conceptualising the Links Between Luxury Goods and Consumer Buying Behavior | 第26-80页 |
| 1.1.1. Fashion in the context of culture | 第27-35页 |
| 1.1.2. The conceptual essence of luxury goods and luxury brands | 第35-55页 |
| 1.1.3. Luxury goods consumers and the factors determining their buying behavior | 第55-80页 |
| 1.2. The Conceptualization of Generation Z Luxury Goods Consumer Buying Behavior andIts Determinants | 第80-110页 |
| 1.2.1. The concept and characteristics of Generation Z | 第81-92页 |
| 1.2.2. The Factors determining Generation Z luxury goods consumer buying behaviorand its characterization | 第92-110页 |
| 2. CONCEPTUAL RESEARCH MODEL OF THE FACTORS DETERMINING GENERATION ZLUXURY GOODS CONSUMER BUYING BEHAVIOR AND JUSTIFICATION OFRESEARCH METHODOLOGY | 第110-133页 |
| 2.1. Development of the Conceptual Research Model of the Factors DeterminingGeneration Z Luxury Goods Consumer Buying Behavior | 第110-113页 |
| 2.2. Methodological Provisions of Empirical Research | 第113-117页 |
| 2.3. Methodology of Empirical Research | 第117-133页 |
| 2.3.1. Justification and design of qualitative research methodology | 第118-122页 |
| 2.3.2. Justification and design of quantitative research methodology | 第122-133页 |
| 3. EMPIRICAL RESEARCH AND RESULTS OF THE FACTORS DETERMININGGENERATION Z LUXURY GOODS CONSUMER BUYING BEHAVIOR | 第133-210页 |
| 3.1. Analysis and Summary of Qualitative Research Results | 第133-148页 |
| 3.2. Analysis and Summary of Quantitative Research Results | 第148-184页 |
| 3.3. Empirical Test of the Conceptual Research Model of Factors Determining Generation ZLuxury Goods Consumer Buying Behavior | 第184-203页 |
| 3.4. Discussion | 第203-210页 |
| 4. CONCLUSIONS | 第210-217页 |
| 4.1. General Conclusions from the Review and Operationalizaiton of Concepts | 第210-211页 |
| 4.2. Specific Conclusions related to the Proposed and Tested Conceptual Reseach Model | 第211-214页 |
| 4.3. Limitations and Recommendations for Future Research | 第214-215页 |
| 4.4. Research Findings into Marketing Applications: Recommendations for Luxury Brands | 第215-216页 |
| 4.5. Closing Summary | 第216-217页 |
| REFERENCES | 第217-229页 |
| APPENDICES | 第229-315页 |
| Appendix 1 Scientific approbation and dissemination of the dissertation results | 第229-234页 |
| Appendix 2 Links between luxury goods and luxury brands | 第234-235页 |
| Appendix 3 Global luxury goods market share | 第235-236页 |
| Appendix 4 Sales volume dynamic in global luxury goods market (2013-2014),% | 第236-237页 |
| Appendix 5 Relations between personal and social aspects of luxury goods | 第237-238页 |
| Appendix 6 Most high-priced luxury brands in 2014 | 第238-239页 |
| Appendix 7 Hierarchy of luxury goods consumer segments | 第239-240页 |
| Appendix 8 Importance of cultural factors in building brand loyalty | 第240-241页 |
| Appendix 9 Key aspects determining the formation of Gen Z values and attitudes | 第241-242页 |
| Appendix 10 Typical behavior of Gen Z consumers when demanding to buy desirable goods,%. | 第242-243页 |
| Appendix 11 Qualitative survey questionnaire | 第243-246页 |
| Appendix 12 Quantitative survey questionnaire | 第246-257页 |
| Appendix 13 Reliability statistics of the used scales and statements | 第257-267页 |
| Appendix 14 Determination of Kaiser-Meyer-Olkin (KMO) Measure for Sampling Adequacy | 第267-272页 |
| Appendix 15 Mainland China: p values according to the Kolmogorov-Smirnov test | 第272-277页 |
| Appendix 16 Hong Kong:p values according to the Kolmogorov-Smirnov test | 第277-282页 |
| Appendix 17 Mainland China: Correlation Analysis of the Factors Determining Luxury GoodsConsumer Buying Behavior | 第282-285页 |
| Appendix 18 Hong Kong: Correlation Analysis of the Factors Determining Luxury GoodsConsumer Buying Behavior | 第285-288页 |
| Appendix 19 Mainland China: Correlation analysis among the Factors Determining LuxuryGoods Consumer Buying Behavior | 第288-289页 |
| Appendix 20 Hong Kong: Correlation analysis among the Factors Determining Luxury GoodsConsumer Buying Behavior | 第289-290页 |
| Appendix 21 Mainland China: Correlation of the Factors Determining Luxury Goods ConsumerBuying Behavior by Age Group (Gen Z) | 第290-293页 |
| Appendix 22 Hong Kong: Correlation of the Factors Determining Luxury Goods ConsumerBuying Behavior by Age Group (Gen Z) | 第293-296页 |
| Appendix 23 Mainland China: Direct Relation Regression Models (R~2 and Beta) | 第296-301页 |
| Appendix 24 Hong Kong: Direct Relation Regression Models (R~2 and Beta) | 第301-306页 |
| Appendix 25 Mainland China:Moderated Relation Regression Models (R~2 and Beta) | 第306-311页 |
| Appendix 26 Hong Kong:Moderated Relation Regression Models (R~2 and Beta) | 第311-315页 |
