Acknowledgements | 第4-5页 |
Abstract | 第5-6页 |
摘要 | 第7-9页 |
List Of Abbreviations | 第9-12页 |
Chapter One- Introduction | 第12-20页 |
1.1 Background of The Study | 第12-13页 |
1.2 Statement of The Problem | 第13页 |
1.3 Objectives and Significance | 第13-14页 |
1.4 Literature Review | 第14-17页 |
1.5 Research Methodoligy | 第17-19页 |
1.6 Limitation of The Study | 第19-20页 |
Chapter Two - Gabon’s Oil Market Status Quo And Environmental Factors in Gabon | 第20-38页 |
2.1 Gabon Oil Market Status Quo | 第20-28页 |
2.2 Gabon’s Environmental Factors (Pestel Analys) | 第28-38页 |
Chapter Three– Sinopec and Shell Martet Entry Modes | 第38-42页 |
3.1 Introduction to Sinopec Market Entry Mode | 第38-39页 |
3.2 Introduction to Shell’s Market Entry Mode | 第39页 |
3.3 Advantages and Disadvantages of Both Companies Market Entry Modes | 第39-42页 |
Chapter Four- Compaparative Analysis on Sinopec and Shell Performances in Gabon | 第42-50页 |
4.1 Market Performance Analysis | 第42-45页 |
4.2 Financial Performance Analysis | 第45-50页 |
Chapter Five– Comparative Analysis on Sinopec and Shell Market Entry Mode Choicein View of Oli Model | 第50-62页 |
5.1 Analysis of Sinopec Market Entry Mode Choice in View of Oli Model | 第50-55页 |
5.2 Analysis of Shell’s Market Entry Mode Choice in View of Oli Model | 第55-59页 |
5.3 Analysis Results | 第59-62页 |
Chaptersix-Conclusion and Recommendation | 第62-65页 |
6.1 Conclusion | 第62-63页 |
6.2 Recommendation | 第63-65页 |
References | 第65-71页 |
Appendices | 第71-73页 |