| ABSTRACT | 第1-5页 |
| 摘要 | 第5-8页 |
| Introduction | 第8-10页 |
| Chapter Ⅰ International Settlement Service and Service Marketing Mix | 第10-22页 |
| ·The Introduction of International Settlement Service | 第10-18页 |
| ·The Conception of International Settlement Service | 第10-11页 |
| ·The History of International Settlement Service | 第11-12页 |
| ·The Characteristics of International Settlement Service | 第12-16页 |
| ·The New Trends of International Settlement Service | 第16-18页 |
| ·The Introduction of Service Marketing Mix | 第18-22页 |
| ·Service Marketing | 第18页 |
| ·The Theories on Service Marketing Mix | 第18-22页 |
| Chapter Ⅱ Analysis on International Settlement Service Marketing Mix of Foreign Bank | 第22-54页 |
| ·The Introduction of Foreign Banks'International Settlement Service | 第22-24页 |
| ·The Application of 7Ps Theory in Foreign Banks International Settlement Service | 第24-54页 |
| ·Product Strategy | 第24-25页 |
| ·Price Strategy | 第25-29页 |
| ·Place Strategy | 第29-35页 |
| ·Promotion Strategy | 第35-36页 |
| ·People Strategy | 第36-42页 |
| ·Physical Evidence Strategy | 第42-50页 |
| ·Process Strategy | 第50-54页 |
| Chapter Ⅲ The Problems in the International Settlement Service Marketing Mix of Chinese Banks | 第54-62页 |
| ·The History and Current State of Chinese Banks'International Settlement Service | 第54-55页 |
| ·The Problems in the International Settlement Service Marketing Mix | 第55-62页 |
| ·The Lack of Modern Clearing System | 第55-56页 |
| ·The Low Level of Electronic and Network Technology | 第56-57页 |
| ·The Lack of Product Diversification | 第57-58页 |
| ·The Absence of an Interactive Model for Product Creation | 第58-60页 |
| ·The Client Structure | 第60页 |
| ·The Absence of Qualified Employees | 第60-62页 |
| Chapter Ⅳ The Solutions for Developing the International Settlement Service of Chinese Banks | 第62-70页 |
| ·Put 7Ps Marketing Mix Theory into Chinese Banks'Practice | 第62-68页 |
| ·Product Creation | 第62-63页 |
| ·The Cost Control | 第63-64页 |
| ·The Place Exploit | 第64-65页 |
| ·The Promotion Activities | 第65-66页 |
| ·The Personnel Support | 第66页 |
| ·Other Solutions | 第66-68页 |
| ·Risk Control | 第68-70页 |
| CONCLUSION | 第70-71页 |
| REFERENCES | 第71-73页 |
| ACKNOWLEDGEMENTS | 第73-74页 |
