| ACKNOWLEDGEMENT | 第1-6页 |
| 内容摘要 | 第6-8页 |
| ABSTRACT | 第8-12页 |
| Introduction | 第12-19页 |
| Research Purpose | 第12页 |
| Research Significance | 第12-13页 |
| Review of Research on Animation Industry at Home and Abroad | 第13-16页 |
| Research Approach | 第16页 |
| Outline and Innovations | 第16-19页 |
| Chapter Ⅰ Theories and Literature Review | 第19-27页 |
| ·Basic Theories of Animation Industry Chain | 第19-22页 |
| ·Theories of the Industry Chain Integration | 第22-27页 |
| Chapter Ⅱ Brief Introduction of Animation Industry | 第27-33页 |
| ·Definition of Animation | 第27页 |
| ·Definition and Characteristics of Animation Industry | 第27-29页 |
| ·Animation Industry Chain | 第29-33页 |
| Chapter Ⅲ Structure and Problems of the Industry Chain of Chinese Animation Industry | 第33-41页 |
| ·Composition of Animation Industry Chain | 第33-34页 |
| ·Current Situation of Chinese Animation Industry Chain | 第34-36页 |
| ·Problems in Developing Chinese Animation Industry Chain | 第36-41页 |
| Chapter Ⅳ Analysis on the Integration of Chinese Animation Industry Chain | 第41-56页 |
| ·Purposes of Integration | 第41-42页 |
| ·Integration Model of Chinese Animation Industry Chain | 第42-50页 |
| ·Obstacles in Integrating Animation Industry Chain | 第50-51页 |
| ·Case Study | 第51-56页 |
| Chapter Ⅴ Recommendations to Integrate Chinese Animation Industry Chain | 第56-66页 |
| ·Increase Added Value of Animation Origination | 第56-57页 |
| ·Enhance Cooperation between Animation Release and Derivation | 第57-59页 |
| ·Share Knowledge throughout the Industry Chain | 第59-60页 |
| ·Build up a Platform for Incubation and Exchange | 第60-62页 |
| ·Organize Cooperation Alliance of Animation Industry | 第62-64页 |
| ·Encourage Intellectual Property Protection, Strengthen Standardized Management | 第64-66页 |
| Conclusion | 第66-67页 |
| Bibliography | 第67-69页 |
