| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-16页 |
| Chapter Ⅰ Introduction | 第16-24页 |
| 1.1 Research Background | 第16-18页 |
| 1.2 Research Objectives | 第18-19页 |
| 1.3 Meaning of Research | 第19-20页 |
| 1.4 Research Methods & Technology Roadmap | 第20-24页 |
| 1.4.1 Research Methods | 第20-21页 |
| 1.4.2 Research Framework | 第21-22页 |
| 1.4.3 Technology Roadmap | 第22-24页 |
| Chapter Ⅱ Literature Review and Comments | 第24-36页 |
| 2.1 Basic Concepts | 第24-30页 |
| 2.1.1 Enterprise Strategy | 第24-25页 |
| 2.1.2 Strategic Transformation | 第25-26页 |
| 2.1.3 Diversification Strategy | 第26-29页 |
| 2.1.4 Enterprise's Technology Capacities | 第29页 |
| 2.1.5 Enterprise's Core Competencies | 第29-30页 |
| 2.2 Literature Review of Enterprise Transformation Strategy | 第30-36页 |
| 2.2.1 Choosing of Diversification Strategy | 第30-31页 |
| 2.2.2 The Key Factors Affecting Enterprise's Diversification Strategy Implementation | 第31-32页 |
| 2.2.3 The Safeguard Measures of Diversification Strategies Implementation | 第32页 |
| 2.2.4 The Relation Between Diversification and Core Competencies | 第32-34页 |
| 2.2.5 Classification Method of Rated Related Diversification & Unrelated Diversification | 第34-36页 |
| Chapter Ⅲ Case Description | 第36-50页 |
| 3.1 Profile of the Kusmuljadi Family Business Group | 第36-46页 |
| 3.1.1 Brief Introduction of Group Businesses | 第36-38页 |
| 3.1.2 Main Business | 第38-39页 |
| 3.1.3 Technology & Reputation | 第39-46页 |
| 3.2 The Diversification Transformation History of Kusmuljadi Family Business | 第46-50页 |
| 3.2.1 Shipping Service | 第47页 |
| 3.2.2 Abrasive Paper Conversion & Distribution | 第47页 |
| 3.2.3 Plywood Factory | 第47页 |
| 3.2.4 Outdoor Furniture Factory | 第47页 |
| 3.2.5 Plastic Roofing Manufacturing & Distribution | 第47-48页 |
| 3.2.6 Palm Planting and Palm Oil Factory (PMKS) | 第48页 |
| 3.2.7 Plastic Rope Factory | 第48-49页 |
| 3.2.8 Other Industries | 第49-50页 |
| Chapter Ⅳ Cases and Analysis | 第50-75页 |
| 4.1 Opportunities & Challenges in Kusmuljadi Group’s Diversified Development | 第50-53页 |
| 4.1.1 Opportunities | 第50-51页 |
| 4.1.2 Challenges | 第51-53页 |
| 4.2 Analysis of Industrial Competitive Environment | 第53-60页 |
| 4.2.1 Michael Porter's Five Forces Model of Plastic Products | 第53-57页 |
| 4.2.2 BCG Matrix Analysis of Other Products | 第57-60页 |
| 4.3 Analysis of Enterprise’s Core Competencies | 第60-67页 |
| 4.3.1 Marketing Capacity | 第60-63页 |
| 4.3.2 Financial Capacity | 第63-64页 |
| 4.3.3 Production Management and Technology Capacity | 第64-66页 |
| 4.3.4 Human Resource Capacity | 第66-67页 |
| 4.4 Problems & Reasons Arisen in the Unrelated Diversification Strategic | 第67-75页 |
| 4.4.1 Focus on Short-term Interests, Lack of Corporate Strategic Objectives | 第68页 |
| 4.4.2 Insufficient Market Development and Unshareable Sales Channels | 第68-70页 |
| 4.4.3 Weak Enterprise Core Competencies and Unreasonable Internal Integration | 第70-73页 |
| 4.4.4 Unreasonable Governance Structure and Weak Human Resources System | 第73-75页 |
| Chapter Ⅴ Design of Strategic Transformation | 第75-90页 |
| 5.1 Strategic Transformation Thinking | 第75-76页 |
| 5.2 Strategic Transformation Objectives and Stages Content | 第76-80页 |
| 5.2.1 Strategic Transformation Objectives on Corporate Level | 第76-78页 |
| 5.2.2 Strategic Stages Objectives and Content | 第78-80页 |
| 5.3 The Specific Tactics for Transformation into Related Diversification | 第80-87页 |
| 5.3.1 The Tactic of Enterprise Restructuring | 第80-81页 |
| 5.3.2 The Tactic of Related Diversified Development | 第81-84页 |
| 5.3.3 The Tactic of Focusing on Technology Capacities & Core Competencies Cultivating | 第84-86页 |
| 5.3.4 The Tactic of Talents Reinvigorating Enterprises | 第86-87页 |
| 5.4 Control Measures of Enterprise Strategic Transformation Implementation | 第87-90页 |
| 5.4.1 Establishment of Strategic Transformation Management Committee | 第87-88页 |
| 5.4.2 Base Information Collection & Classification in Phased Strategic Goal Decomposition | 第88页 |
| 5.4.3 Standardization of Strategic Goal Control and Resource Allocation | 第88-89页 |
| 5.4.4 Assessment of Strategic Objectives and Bias Correction Feedback | 第89-90页 |
| Chapter Ⅵ Conclusions & Prospects | 第90-92页 |
| 6.1 Conclusions | 第90-91页 |
| 6.2 Limitation & Other Problems for Further Studies | 第91页 |
| 6.3 Revelation | 第91-92页 |
| REFERENCES | 第92-94页 |
