摘要 | 第1-5页 |
Abstract | 第5-9页 |
Chapter One Introduction | 第9-12页 |
·Background and purpose of the study | 第9-10页 |
·Significance of the study and methodology | 第10-11页 |
·Structure of the thesis | 第11-12页 |
Chapter Two Literature Review | 第12-27页 |
·A Brief Introduction to Culture and Negotiation | 第12-22页 |
·General Cultural Impact on Business Negotiations | 第22-24页 |
·Approaches to Cross-Cultural Negotiation Research | 第24-27页 |
Chapter Three Cultural Impact on Sino-American Business Negotiations | 第27-40页 |
·Individualist vs. Collectivist Cultures | 第27-29页 |
·Egalitarian vs. Hierarchical Cultures | 第29-32页 |
·Low-context vs. High-context Cultures | 第32-34页 |
·Universalist vs. Particularist Cultures | 第34-35页 |
·Time Perception | 第35-40页 |
Chapter Four Case Study and Analysis | 第40-61页 |
·Cultural Impact on the Goal: Business or Relationship | 第40-43页 |
·Cultural Impact on Attitudes: Win/lose or Win/win | 第43-44页 |
·Cultural Impact on Personal Style: Informal or Formal | 第44-46页 |
·Cultural Impact on Communication: Direct or Indirect | 第46-49页 |
·Cultural Impact on Agreement Building Process: Bottom-up or Top-down | 第49-51页 |
·Cultural Impact on Team Organization: One Leader or Consensus | 第51-52页 |
·Cultural Impact on Willingness to Take Risks: High or Low | 第52-53页 |
·Case Study | 第53-61页 |
Chapter Five Reconciliation of Cultural Dilemmas | 第61-66页 |
·Awareness of Cultural Differences | 第61-62页 |
·Respecting Cultural Differences | 第62-64页 |
·Reconciling Cultural Differences | 第64-66页 |
Chapter Six Conclusion | 第66-69页 |
Limitations | 第67-68页 |
Recommendations | 第68-69页 |
Bibliography | 第69-71页 |