| 摘要 | 第4页 |
| Introduction | 第5-8页 |
| Chapter 1 Introduction to China's latest developments | 第8-33页 |
| 1.1 Chinese consumers | 第8页 |
| 1.2 The changes of consumers' behavior in relation with China's political andeconomic developments: from Imperial China until the rise of middle and upperclass | 第8-18页 |
| 1.3 Growth and economic inequalities | 第18-21页 |
| 1.4 Peculiarities of the Chinese Consumer | 第21-33页 |
| Chapter 2 Luxury | 第33-54页 |
| 2.1 The concept of luxury | 第33-35页 |
| 2.2 The global luxury market | 第35-39页 |
| 2.3 Luxury in China | 第39-41页 |
| 2.4 Attitudes of the Chinese government | 第41-43页 |
| 2.5 Luxury consumption | 第43-45页 |
| 2.6 Characteristics of the luxury sector in China | 第45-54页 |
| Chapter 3 Key trends of China's luxury market: future developments, challenges andopportunities | 第54-78页 |
| 3.1 The consumerism is young | 第54-73页 |
| 3.2 Ever-growing influence of digital | 第73-75页 |
| 3.3 Sustainability: new trend or pportunity? | 第75-78页 |
| Conclusions | 第78-81页 |
| References | 第81-87页 |
