| Abstract | 第1-6页 |
| 内容摘要 | 第6-10页 |
| Part Ⅰ Introduction | 第10-17页 |
| ·Purpose of This Thesis | 第10-12页 |
| ·Literature Review | 第12-14页 |
| ·Research Methodology and Theoretical Bases | 第14-16页 |
| ·Organization of This Thesis | 第16-17页 |
| Par Ⅱ Theories of Brand Marketing | 第17-38页 |
| ·Brand | 第17-22页 |
| ·Concept of Brand | 第17-20页 |
| ·Significance of Brand | 第20-22页 |
| ·Brand Marketing | 第22-31页 |
| ·The Definition and Elements of Brand Marketing | 第23-27页 |
| ·Characteristics of Brand Marketing | 第27-29页 |
| ·The Development of Brand Marketing | 第29-31页 |
| ·Procedures of Implementing Brand Marketing | 第31-38页 |
| ·Brand Positioning | 第31-32页 |
| ·Brand Design | 第32-33页 |
| ·Brand Communication | 第33-35页 |
| ·Brand Management | 第35-36页 |
| ·Brand Reinforcement | 第36-38页 |
| Part Ⅲ China Garment Industry and Its Brand Internationalization | 第38-54页 |
| ·Overview of China Garment Industry | 第38-43页 |
| ·Current Situation of China Garment Industry | 第38-40页 |
| ·The Position of China Garment Industry in the Global Market | 第40-43页 |
| ·The Development of Brand in China Garment Industry | 第43-48页 |
| ·The Competitive Environments of China Garment Industry | 第43-44页 |
| ·Lack of International Well-known Garment Brands | 第44-45页 |
| ·Problems in China Garment Branding | 第45-48页 |
| ·Necessity of Brand Marketing in China Garment Industry | 第48-54页 |
| ·Brand as a Strategic Asset for Garment Business | 第49-51页 |
| ·Brand as the Competitiveness of the Garment Enterprise | 第51-52页 |
| ·Building Brands as the Most Powerful Promotional Tool for Apparel Products | 第52-53页 |
| ·Brand as a Symbolic Image in the Minds of Consumers | 第53页 |
| ·Characteristics of Future Consumption in the Garment Market | 第53-54页 |
| Part Ⅳ Case Study:Brand Marketing by Bosideng Group | 第54-68页 |
| ·Company Profile | 第54-56页 |
| ·Current Situation of Brands in the Company | 第56-59页 |
| ·Characteristics of Brand Marketing Strategies in the Group | 第59-65页 |
| ·Dedicating in Innovation Research and Development to Meet Market Changes | 第59-61页 |
| ·Effective Multi-brand Strategies with Various Promotion Methods | 第61-63页 |
| ·Leading Fashion with Successful Brand Launch | 第63-65页 |
| ·Comments on the Brand Internationalization in the Group | 第65-68页 |
| Part Ⅴ Suggestions on Brand Internationalization in China GarmentIndustry | 第68-75页 |
| ·Refining Brand-mindness and Building Brand Personality | 第68-70页 |
| ·Developing Design Teams and Establishing International Fashion Center | 第70-72页 |
| ·Focusing on Brand Culture and Enriching Brand Connotation | 第72-75页 |
| Part Ⅵ Conclusion | 第75-76页 |
| References | 第76-79页 |
| Acknowledgement | 第79-80页 |
