| 摘要 | 第4-5页 |
| Abstract | 第5页 |
| 1 Introduction | 第8-13页 |
| 1.1 Statement of the problem | 第8页 |
| 1.2 Research purposes and the research meaning | 第8-10页 |
| 1.2.1 Research purposes | 第8-9页 |
| 1.2.2 Research meaning | 第9-10页 |
| 1.3 Thesis framework and research methods | 第10-13页 |
| 1.3.1 Thesis framework | 第10-11页 |
| 1.3.2 Research methods | 第11-13页 |
| 2 Related Theory Review | 第13-24页 |
| 2.1 Related theories | 第13-18页 |
| 2.1.1 Emergence of corporate strategy | 第13-14页 |
| 2.1.2 Development of strategic theory | 第14-18页 |
| 2.2 Current research situation of corporate development strategy | 第18-23页 |
| 2.3 Summary | 第23-24页 |
| 3 Internal Environment Analysis of Aden-soft Company | 第24-30页 |
| 3.1 Basic situation of Aden-soft Company | 第24-25页 |
| 3.2 Internal analysis | 第25-29页 |
| 3.2.1 Human resources | 第25-26页 |
| 3.2.2 Company culture | 第26页 |
| 3.2.3 Technical resources | 第26-27页 |
| 3.2.4 Financial situation | 第27-28页 |
| 3.2.5 Products and services | 第28-29页 |
| 3.3 Summary | 第29-30页 |
| 4 External Environment Analysis of Aden-soft Company | 第30-40页 |
| 4.1 Industry environment | 第30-35页 |
| 4.1.1 Development trend of global software industry | 第30-32页 |
| 4.1.2 Typical countries' software industry development situation | 第32-34页 |
| 4.1.3 Competitive environment | 第34-35页 |
| 4.2 Economic environment | 第35-36页 |
| 4.3 Social environment | 第36-37页 |
| 4.4 Political and legal environment | 第37页 |
| 4.5 Technical environment | 第37-39页 |
| 4.6 Summary | 第39-40页 |
| 5 Formulation of Aden-soft Company's development strategy | 第40-55页 |
| 5.1 SWOT analysis of Aden-soft Company | 第40-47页 |
| 5.1.1 Strength and weakness analysis | 第40-43页 |
| 5.1.2 Opportunity and threat analysis | 第43-47页 |
| 5.2 Strategy matrix of Aden-soft Company | 第47-49页 |
| 5.3 Aden-soft Company's design of development strategy | 第49-54页 |
| 5.3.1 Strategic positioning | 第49-50页 |
| 5.3.2 Competitive strategies | 第50-51页 |
| 5.3.3 Optimization of organizational structure | 第51-52页 |
| 5.3.4 Products Improvement | 第52-54页 |
| 5.4 Summary | 第54-55页 |
| 6 Implementation of Aden-soft Company's Development Strategy | 第55-61页 |
| 6.1 Principles of strategic implementations in Aden-soft Company | 第55-56页 |
| 6.2 Aden-soft Company Strategy Implementation Procedure | 第56-57页 |
| 6.3 Issues that require attention of the development strategy in Aden-soft Company | 第57-60页 |
| 6.3.1 Human Resource Improvement | 第57-59页 |
| 6.3.2 Corporate Culture Improvement | 第59-60页 |
| 6.4 Summary | 第60-61页 |
| Conclusion | 第61-62页 |
| Reference | 第62-66页 |
| Acknowledgement | 第66-67页 |
