| 摘要 | 第5-7页 |
| Abstract | 第7页 |
| PREFACE | 第8-9页 |
| SECTION Ⅰ.THEORETICAL FRAMEWORK MNEs STRATEGIES TO ENABLE A GLOBAL SUPPLY CHAIN | 第9-32页 |
| 1.1 Outsourcing definition | 第9-10页 |
| 1.2 Offshoring definition | 第10-14页 |
| 1.2.1 The beginning of offshoring and the successive stages | 第10-11页 |
| 1.2.2 Globalization in the '90s boosts offshoring | 第11-14页 |
| 1.3 Advantages and costs of offshoring | 第14-16页 |
| 1.3.1 Reasons behind offshoring strategies | 第14页 |
| 1.3.2 Risks related to offshoring | 第14-15页 |
| 1.3.3 Spotting the real cost of offshoring | 第15-16页 |
| 1.4 Recent manufacturing trends and location decisions | 第16-21页 |
| 1.4.1 The Uppsala Internationalisation Model | 第16-18页 |
| 1.4.2 Reshoring | 第18-21页 |
| 1.5 MNEs strategies to achieve a global network | 第21-29页 |
| 1.5.1 Value chain disaggregation | 第24页 |
| 1.5.2 Decision making process to assess which activities to offshore and where | 第24-26页 |
| 1.5.3 Relocation of core functions | 第26-27页 |
| 1.5.4 Seeking the optimal degree of value chain disaggregation | 第27页 |
| 1.5.5 Seeking the optimal location strategy to exploit a global value chain | 第27-29页 |
| 1.6 Building competitive advantages in today's MNEs | 第29-30页 |
| 1.7 Issues related to the implementation of a global network | 第30页 |
| 1.8 Summary of Section I | 第30-31页 |
| 1.9 RESEARCH INVESTIGATION | 第31-32页 |
| a-What are the future manufacturing trends and location decisions of Benetton? | 第31页 |
| b-What are the main isues of Benetton's global network and how the companywill be able to overcome them? | 第31-32页 |
| SECTION Ⅱ.BENETTON CASE:SETTING THE SCENE | 第32-44页 |
| 2.1 Background | 第32-33页 |
| 2.2 Benetton commercial activity in Asia | 第33-34页 |
| 2.3 Benetton sourcing activity in Asia | 第34-36页 |
| 2.4 Benetton organizational structure | 第36-41页 |
| 2.4.1 Optimization of the fiscal framework through intercompany equity participation | 第37-38页 |
| 2.4.2 Intercompany transaction of goods | 第38-39页 |
| 2.4.3 Functions of Benetton legal entities in Asia | 第39-41页 |
| 2.5 Benetton latest manufacturing trends in Asia | 第41-44页 |
| SECTION Ⅲ.HIGHLIGHT CURRENT AND FUTURE MANUFACTURING TRENDS ANDISSUES OF BENETTON GLOBAL NETWORK | 第44-58页 |
| 3.1 Analysis over Benetton manufacturing trends and location decisions in AsiaFor period 2008-2012 | 第44-50页 |
| 3.1.2 Benetton strategies to create an integrated supply chain | 第48-50页 |
| 3.2 Issues and challenges in Benetton global network | 第50-58页 |
| 3.2.1 Dislocation between R&D and manufacturing | 第51-52页 |
| 3.2.2 Implementing a global IT system | 第52-53页 |
| 3.2.3 Costs of local legal systems compliance | 第53-54页 |
| 3.2.4 Benetton inefficient logistic system:duplication of warehouses around Asia | 第54-55页 |
| 3.2.5 Risk of intellectual property theft | 第55页 |
| 3.2.6 Benetton faked brand | 第55页 |
| 3.2.7 Raw materials price uncertainty | 第55-56页 |
| 3.2.8 Capital rising in Asian markets | 第56页 |
| 3.2.9 Cultural team spirit and sharing knowledge | 第56页 |
| 3.2.10 Protection of human rights protection in developing countries | 第56-57页 |
| 3.2.11 Quality control over products | 第57-58页 |
| SECTION Ⅳ.ADVICES FOR BENETTON GLOBAL NETWORK | 第58-65页 |
| 4.1 Externalization of R&D | 第58-61页 |
| 4.2 Integration of Benetton global network through the development of a uniqueIT system | 第61-63页 |
| 4.3 Future trends of Benetton manufacturing activity and location decisions | 第63-65页 |
| BIBLIOGRAPHY | 第65-69页 |
| Acknowledgement | 第69-71页 |
