| 摘要 | 第1-7页 |
| Abstract | 第7-13页 |
| CHAPTER ONE INTRODUCTION | 第13-17页 |
| ·INTRODUCTION | 第13-14页 |
| ·PROBLEM DEFINITION | 第14页 |
| ·OBJECTIVE OF THE STUDY | 第14-15页 |
| ·NECESSITY OF RESEARCHING | 第15页 |
| ·RESEARCH QUESTIONS | 第15页 |
| ·RESEARCH HYPOTHESES | 第15-17页 |
| CHAPTER TWO LITERATURE REVIEW | 第17-110页 |
| ·THE DEFINITIONS AND CONCEPTS | 第17页 |
| ·A LOOK AT THE HISTORY OF IRANIAN ECONOMY | 第17-53页 |
| ·The First Civilization in the Iranian Plateau and the Formation of Elam State | 第19-25页 |
| ·The Third Phase of Iranian Civilization and New Changes in the Social Structures | 第25-36页 |
| ·The Fourth Phase of Iranian Civilization under the shadow of International Changes | 第36-53页 |
| ·THE ECONOMIC RENOVATION PHASES OF CONTEMPORARY IRAN | 第53-57页 |
| ·The First Phase of Economic Reconstruction in Iran | 第53-54页 |
| ·Some Specifications of the First Reconstruction Phase | 第54-55页 |
| ·The First Efforts for Democratization of Government Structure | 第55-57页 |
| ·THE BEGINNING OF THE SECOND PHASE OF ECONOMIC RECONSTRUCTION IN IRAN | 第57-68页 |
| ·Specifications of the Iran's Economy during the second Phase of Reconstruction | 第58-66页 |
| ·The End of the Second Modernization Phase and the Disorder following the Second World War | 第66页 |
| ·Islamic Revolution of 1979 | 第66-68页 |
| ·A HISTORICAL OF PISTACHIO IN WORLD | 第68-86页 |
| ·Prepared pistachios | 第77-85页 |
| ·The sex life of the pistachio | 第85-86页 |
| ·HISTORICAL RELATION TRENDS BETWEEN IRAN AND CHINA | 第86-94页 |
| ·Iran and China's Energy Security in the Shadow of U.S. Hegemony | 第91-93页 |
| ·Ancient Friends beyond Mere Oil | 第93-94页 |
| ·INDUSTRIALIZATION AND DEPENDENCY ABOUT IRAN | 第94-110页 |
| ·Iran's Technological Progress | 第94-96页 |
| ·The Dependency Theory and Development | 第96-99页 |
| ·Industrialization in Iran | 第99-104页 |
| ·Iran's Economy versus Turkey | 第104-106页 |
| ·Iran and the Recent Global Economic Crisis | 第106-108页 |
| ·Concluding Remarks | 第108-110页 |
| CHAPTER THREE IRAN PISTACHIO INDUSTRY VALUE SUPPLY CHAIN | 第110-124页 |
| ·INTRODUCTION | 第110-111页 |
| ·METHOD AND DATE | 第111页 |
| ·THE IRANIAN PISTACHIO INDUSTRY | 第111-117页 |
| ·Pistachio cultivation | 第112页 |
| ·Introduction of crops and climatic advantages of pistachio in Iran | 第112-113页 |
| ·Pistachio production in the world | 第113-116页 |
| ·Pistachio Economics performance | 第116页 |
| ·Iran pistachio export to world markets | 第116-117页 |
| ·BUSINESS REVIEWS GLOBAL MARKETS AND INTERNATIONAL STANDARDS PISTACHIO | 第117-119页 |
| ·Major exporters of products with the share of Iran | 第117-118页 |
| ·Major importers of pistachio | 第118-119页 |
| ·STATUS PISTACHIO STANDARDS | 第119-124页 |
| ·Introduction to the Standard | 第119-120页 |
| ·Defined standard types | 第120-121页 |
| ·Codex of international food trade | 第121-122页 |
| ·Different standards of pistachio in Iran | 第122-124页 |
| CHAPTER FOUR MARKET IN CHINA | 第124-167页 |
| ·INTRODUCTION | 第124页 |
| ·REVIEW THE STRUCTURE OF THE GLOBAL MARKET PISTACHIO | 第124-131页 |
| ·Global pistachio production of market structure | 第125-127页 |
| ·Structure of the World Trade Pistachio | 第127-128页 |
| ·Check the status of Iran's pistachio export target markets | 第128-131页 |
| ·BARRIERS AGAINST EXPORTS AND PROVIDED STRATEGIES TO MAINTAIN EXISTING MARKETS AND INCREASING EXPORTS OF PISTACHIOS | 第131-134页 |
| ·Explaining the situation and pistachio export barriers | 第131-132页 |
| ·The most important strategies to address barrier imposed by Aflatoxin:Green Corridor Project | 第132-133页 |
| ·Change target markets | 第133-134页 |
| ·ECONOMIC CONSEQUENCES OF SUPPLY CHAIN:ANALYSIS OF THE MARKETING IRANIAN PISTACHIOS | 第134-153页 |
| ·The Iranian pistachio industry and the new marketing order | 第134页 |
| ·Trends in Production and Consumption of Pistachios | 第134-140页 |
| ·Collective Action by Growers to Support Pistachio Markets | 第140-141页 |
| ·The Iranian Pistachio Commission | 第141页 |
| ·The Marketing Order for Iran Pistachios | 第141-143页 |
| ·Constraints in Production and Marketing of Iran's Pistachio and the Policies Concerned:an Application of the Garret Ranking Technique | 第143-147页 |
| ·A Comparative study on pistachio marketing in Iran's tropics | 第147-148页 |
| ·Marketing margin and efficiency of Private wholesalers/exporters | 第148-150页 |
| ·Marketing margin and efficiency of Rafsanjan pistachio cooperative | 第150页 |
| ·The key economic variables in the Iranian pistachio industry | 第150-153页 |
| ·BUSIENSS OPPORTUNITIES IN IRAN AND CHINA (CASE STUDY:PISTACHIOS) | 第153-167页 |
| ·Theatrical and analyzes system (Overview of the literature) | 第153-154页 |
| ·Comparative advantage | 第154-155页 |
| ·Market plan (Positioning) | 第155页 |
| ·Product adaption | 第155页 |
| ·Pricing | 第155-156页 |
| ·Pricing objectives | 第156页 |
| ·Pricing escalation | 第156页 |
| ·Competition | 第156页 |
| ·Target consumer | 第156-157页 |
| ·Pricing controls | 第157页 |
| ·Channel selection | 第157页 |
| ·Cost | 第157页 |
| ·Coverage | 第157页 |
| ·Characters | 第157-158页 |
| ·Marketing Mix | 第158页 |
| ·Price | 第158页 |
| ·Product | 第158页 |
| ·Place | 第158页 |
| ·Promotion | 第158-159页 |
| ·Methodology (Choice of the theory) | 第159页 |
| ·Research Design | 第159页 |
| ·Why Exploratory Research? | 第159页 |
| ·Choice of collecting information | 第159页 |
| ·Primary Data | 第159页 |
| ·Choice of survey instrument | 第159-160页 |
| ·Choice of the questionnaires | 第160页 |
| ·Choice of respondents | 第160页 |
| ·Secondary Data | 第160页 |
| ·How to analyze the data | 第160-161页 |
| ·analyzing the material | 第161页 |
| ·Practical and ethical issues | 第161-162页 |
| ·Timetable Plan | 第162页 |
| ·Concept and marketing systems | 第162页 |
| ·The functions(operations)Marketing | 第162-163页 |
| ·Cast Key Chain marketing of food exports to China,including Iranian pistachios | 第163-164页 |
| ·Import unit monitoring system in China | 第164-165页 |
| ·Chinese importers:the case at hand,Chinese importers buying the product will be considered include | 第165页 |
| ·large supermarkets | 第165页 |
| ·Wholesalers | 第165页 |
| ·Retailers | 第165页 |
| ·Consumer | 第165-167页 |
| CHAPTER FIVE CONCLUSION | 第167-172页 |
| REFERENCE | 第172-179页 |
| ACKNOWLEDGEMENT | 第179-180页 |
| RESUME | 第180页 |
