| Acknowledgement | 第1-4页 |
| 摘要 | 第4-5页 |
| Abstract | 第5-9页 |
| Chapter 1 Introduction | 第9-16页 |
| ·General statement | 第9-10页 |
| ·Rationale for the present research | 第10-12页 |
| ·The motivation of the present research | 第10-11页 |
| ·Reasons for adopting presupposition theory | 第11-12页 |
| ·Significance of the study | 第12-13页 |
| ·Data collection | 第13-14页 |
| ·Research questions and research method | 第14页 |
| ·Organization of the present thesis | 第14-16页 |
| Chapter 2 Literature Review | 第16-23页 |
| ·Overview | 第16页 |
| ·Previous studies on real estate advertisements | 第16-20页 |
| ·Linguistic studies on real estate advertisements | 第17-18页 |
| ·Psychological and ideological approach to studying real estate advertisements | 第18-19页 |
| ·Cultural studies on real estate advertisements | 第19-20页 |
| ·Translation studies on real estate advertisements | 第20页 |
| ·Previous studies on pragmatic presupposition in advertising | 第20-21页 |
| ·Inspirations derived from the literature review | 第21-23页 |
| Chapter 3 Theoretical Framework | 第23-35页 |
| ·Definition of pragmatic presupposition | 第23-28页 |
| ·Pragmatic presupposition as propositional attitude | 第23-24页 |
| ·Pragmatic presupposition as felicity conditions | 第24-25页 |
| ·Pragmatic presupposition as mutual knowledge | 第25-27页 |
| ·Pragmatic presupposition in this thesis | 第27-28页 |
| ·Features of pragmatic presupposition in advertising | 第28-31页 |
| ·Classification of pragmatic presupposition in advertising | 第31-35页 |
| ·Factive presupposition | 第32-33页 |
| ·Belief presupposition | 第33页 |
| ·State presupposition | 第33-34页 |
| ·Behavior presupposition | 第34页 |
| ·Cultural presupposition | 第34-35页 |
| Chapter 4 Realization of vocative function through different types of pragmatic presupposition | 第35-61页 |
| ·Realization of vocative function through factive presupposition | 第35-41页 |
| ·Self-glorification through factive presupposition | 第36-40页 |
| ·Flattering readers through factive presupposition | 第40-41页 |
| ·Realization of vocative function through belief presupposition | 第41-49页 |
| ·Shattering consumers' attitudes through belief presupposition | 第42-47页 |
| ·Catering for consumer's existing beliefs through belief presupposition | 第47-49页 |
| ·Realization of vocative function through state presupposition | 第49-52页 |
| ·Resonance-achieving through state presupposition | 第49-51页 |
| ·Desire-creating through state presupposition | 第51-52页 |
| ·Realization of vocative function through behavior presupposition | 第52-54页 |
| ·Realization of vocative function through cultural presupposition | 第54-58页 |
| ·Summary | 第58-61页 |
| Chapter 5 Conclusion | 第61-66页 |
| ·A general summary | 第61-62页 |
| ·Implications | 第62-63页 |
| ·Limitations and suggestions | 第63-66页 |
| References | 第66-70页 |
| Appendix A | 第70-72页 |
| Appendix B | 第72-73页 |
