| ABSTRACT | 第1-5页 |
| 摘要 | 第5-8页 |
| Chapter 1 Internationalization among Chinese Firms | 第8-30页 |
| ·Introduction | 第8-9页 |
| ·Routes toward Internationalization | 第9-20页 |
| ·Pros and Cons of Different Routes toward Internationalization | 第20-23页 |
| ·Drivers and Facilitators of Chinese Internationalization | 第23-30页 |
| Chapter 2 TCL's Success in Jumped-up Market | 第30-41页 |
| ·About TCL Group | 第30-33页 |
| ·Entry Mode in Jumped-up Market | 第33-35页 |
| ·Reasons of TCL's Success in Jumped-up Market | 第35-41页 |
| ·SWOT Analysis of Vietnamese Market | 第35-38页 |
| ·UPPSALA Internationalization Model | 第38-41页 |
| Chapter 3 TCL's Strategy in Euramerican Market | 第41-57页 |
| ·TCL's Internationalization Process in Euramerican Market | 第41-45页 |
| ·TCL's International Alliances | 第41-43页 |
| ·TCL's Cross-border M&A | 第43-45页 |
| ·Analysis of TCL's Opportunities during Cross-border M&A | 第45-50页 |
| ·Rapidly Entering Host Country Market | 第45-47页 |
| ·Effectively Replying to Trade Barriers and Anti-dumping | 第47-48页 |
| ·Expediently Obtaining Operation Resources | 第48-50页 |
| ·Analysis of TCL'S Risks during Cross-border M&A | 第50-57页 |
| ·Political and Legal Risks | 第50-52页 |
| ·Financial Risks | 第52-53页 |
| ·Culture Integration Risks | 第53-56页 |
| ·Shortages of Internationalization Talents | 第56-57页 |
| Chapter 4 TCL's Inspiration for Other Chinese Firms | 第57-71页 |
| ·Necessary Govemment support | 第57-59页 |
| ·Attention to Culture Differences | 第59-63页 |
| ·Appropriate Pricing Strategy | 第63-64页 |
| ·Related Diversification | 第64-68页 |
| ·Building Independent Brand | 第68-71页 |
| REFERENCES | 第71-74页 |
| ACKNOWLEDGEMENT | 第74-75页 |
