| 摘要 | 第1-5页 |
| Abstract | 第5-6页 |
| Acknowledgements | 第6-9页 |
| Introduction | 第9-16页 |
| Chapter One The Symbolization of Burberry | 第16-31页 |
| ·An Overview of Burberry | 第16-17页 |
| ·Burberry’s Transition towards the Construction of Sign Value | 第17-22页 |
| ·The Decline of Use Value | 第17-20页 |
| ·The Construction of Sign Value | 第20-22页 |
| ·The Object-Sign of Burberry | 第22-27页 |
| ·The Floating Signifier | 第22-25页 |
| ·The Symbolic Difference | 第25-27页 |
| ·Human’s Loss in the Symbolic Consumption | 第27-31页 |
| ·The Submission to Objects | 第27-28页 |
| ·The Depreciation of Human Beings | 第28-31页 |
| Chapter Two Burberry’s Symbolic Function in Social Distinction | 第31-44页 |
| ·Burberry’s Symbolic Construction of Social Status | 第31-36页 |
| ·The Hierarchical System of Object-Signs | 第31-34页 |
| ·The Realization of Human Relations | 第34-36页 |
| ·Burberry in the Model/Series Motion | 第36-41页 |
| ·An Ideal Model | 第38-39页 |
| ·The Inaccessible Model in the Personalized Consumption | 第39-41页 |
| ·Unfulfilled Dream of Equality and Desire | 第41-44页 |
| ·The Ostensible Equality | 第41-42页 |
| ·The Unappeasable Desire for Consumption | 第42-44页 |
| Chapter Three Burberry’s Symbolic Operation in Advertising | 第44-58页 |
| ·The Symbolic Analysis of Burberry’s Advertising | 第44-52页 |
| ·Denotation/Connotation in Burberry’s Print Advertisement | 第44-48页 |
| ·A Meaning Transfer Mode of Narrative in Burberry’s TV Advertisement | 第48-52页 |
| ·The Mechanisms in Burberry’s Advertising | 第52-55页 |
| ·Advertising in a Cross-Cultural Context | 第52-54页 |
| ·The Maternal Agency | 第54-55页 |
| ·Advertising: A Propagator of Pseudo-Democracy | 第55-58页 |
| ·The Vending Machine of Desire | 第55-56页 |
| ·The Ideological Manipulation | 第56-58页 |
| Conclusion | 第58-61页 |
| Works Cited | 第61-62页 |
