| Abstract | 第1-5页 |
| Chapter 1 Introduction | 第5-9页 |
| ·Research Significance And Background | 第5-9页 |
| Chapter 2 CRM Theories | 第9-16页 |
| ·The Background of CRM system | 第10-12页 |
| ·The concept and features of CRM system | 第12-14页 |
| ·Classification of CRM system | 第14-16页 |
| Chapter 3 Situation of Jilin Forest Industry Co.,Ltd. | 第16-21页 |
| ·The management situation of Jilin Forest Industry Co.,Ltd. | 第16-17页 |
| ·The consumer structure and management situation of Jilin Forest Industry Co.,Ltd. | 第17-19页 |
| ·The implementation of CRM systems for Jilin Forest Industry Co.,Ltd. is necessary | 第19-21页 |
| Chapter 4 Jilin Forest Industry Co.,Ltd. CRM system design | 第21-28页 |
| ·Jilin Forest Industry Co.,Ltd. CRM system design goals and principles | 第21-26页 |
| ·China Jilin Forest Industry Co., Ltd customer relationship management systemsolutions | 第26-28页 |
| Chapter 5 Jilin Forest Industry Co.,Ltd. CRM system implementation and control | 第28-32页 |
| · | 第28-29页 |
| ·The control of the process of the implementation of the CRM system | 第29-32页 |
| Conclusion | 第32-33页 |
| 参考文献 | 第33页 |
