| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| TABLE OF CONTENTS | 第6-8页 |
| INTRODUCTION | 第8-9页 |
| CHAPTER 1 ECOMMERCE CHALLENGES IN SENEGAL | 第9-25页 |
| 1.1 Senegal: Overview and Internet stakeholders | 第9-14页 |
| 1.2 Implementation of a Legal environment | 第14-17页 |
| 1.3 Implementation of Payment and Security transactions | 第17-18页 |
| 1.4 Implementation of a Supply Chain and Logistic environment | 第18-22页 |
| 1.5 Hurdles on e-Commerce 2 pages | 第22-23页 |
| 1.7 At Country level | 第23页 |
| 1.8 At regional level | 第23-25页 |
| CHAPTER 2 ECOMMERCE OPPORTUNITIES IN SENEGAL | 第25-30页 |
| 2.1 B2B e-commerce: expectations and assumptions | 第25-28页 |
| 2.2 Distinguishing between types of B2B and B2Ce-commerceB2B and B2C | 第28页 |
| 2.3 Mapping the attributes of B2B e-marketplaces | 第28-29页 |
| 2.4 Developing B2G and E-procurement | 第29-30页 |
| CHAPTER 3 SUPPLY CHAIN AND SOCIAL NETWORKING | 第30-37页 |
| 3.1 B2B e-commerce Purchase & Transport and Logistics | 第30-31页 |
| 3.2 High cost of logistics | 第31-33页 |
| 3.3 Learning, intermediaries and global Social Networking | 第33-37页 |
| CHAPTER 4 EBUSINESS MODELS B2C | 第37-50页 |
| 4.1 Exclusive e-marketplaces | 第37-41页 |
| 4.2 B2C business models in Emerging Countries | 第41-48页 |
| 4.3 Feasibility of the study | 第48-50页 |
| CHAPTER 5 CASE STUDIES | 第50-61页 |
| 5.1 Data analysis | 第50-61页 |
| CHAPTER 6 CONCLUSION AND POLICY IMPLICATIONS | 第61-65页 |
| 6.1 B2B e-commerce: new opportunities or marginalization | 第61页 |
| 6.2 Implications for policy makers and practitioners | 第61-62页 |
| 6.4 Next steps: what can be done? | 第62-65页 |
| BIBLIOGRAPHY | 第65-73页 |
| 附图 | 第73-74页 |
| 附表 | 第74-79页 |
