| 摘要 | 第4-6页 |
| ABSTRACT | 第6页 |
| INTRODUCTION | 第7-9页 |
| 1 THE INTEGRATED COMMUNlCATION MODEL AND A LITERATURE REVIEW | 第9-31页 |
| The Concept of Integration | 第9-18页 |
| Integrated Communications in the Fashion and Luxury Industry | 第18-26页 |
| From Global to "Glocal" | 第26-31页 |
| 2 CHINESE MARKET BACKGROUND FOR FASHION AND LUXURY | 第31-45页 |
| Cultural perspective | 第31-36页 |
| Culture dimensions | 第31-33页 |
| The Concepts of Guanxi and "Face" | 第33-36页 |
| Inside the mind of Chinese Fashion and Luxury Consumers | 第36-40页 |
| Strategic Insights for Fashion and Luxury Brands | 第39-40页 |
| A New Culture from Fashion and Luxury Perspective | 第40-45页 |
| 3 COMMUNICATIONS CHANNELS IN CHINA:THE ERA OF DIGITALIZATION | 第45-64页 |
| Internet | 第45-51页 |
| E-Commerce | 第51-54页 |
| Magazine | 第54-64页 |
| 4 RESEARCH HYPOTHESIS AND METHODOLOGY | 第64-81页 |
| Research hypothesis | 第64页 |
| Research methodologies | 第64-66页 |
| Cluster of Analysis | 第66-69页 |
| Model Determinants | 第69-81页 |
| 5 MODEL ANALYSIS | 第81-125页 |
| Internet Channel | 第81-100页 |
| Traditional Advertising Media | 第100-108页 |
| Public Relations | 第108-121页 |
| Product Communication | 第121-125页 |
| 6 FINDINGS AND CONCLUSIONS | 第125-130页 |
| REFERENCES | 第130-139页 |
| ACKNOWLEDGEMENTS | 第139-140页 |
