| ABSTRACT | 第1-5页 |
| 摘要 | 第5-9页 |
| Chapter I Introduction | 第9-19页 |
| ·The Overview of Chinese Iron and Steel Industry | 第9-13页 |
| ·Introduction of Benxi Iron and Steel (Group) Co, Ltd (Bengang in Short) | 第13-14页 |
| ·Introduction of Anshan Iron and Steel Corporation (Angang in Short) | 第14-16页 |
| ·Goals of the Anshan and Benxi Iron and Steel United Group | 第16页 |
| ·Current Situation of the M&A | 第16-19页 |
| ·Advantages of the M&A | 第16-17页 |
| ·Disadvantages of the M&A | 第17-19页 |
| Chapter II Market Analysis of the High Value-Added Steel Sheets and Products Decision of the United Group | 第19-52页 |
| ·Market Analysis of High Value-Added Steel Sheets | 第19-34页 |
| ·Analysis of Chinese Iron and Steel Specifications | 第20页 |
| ·Analysis of Chinese Cold Rolled Steel Markets | 第20-23页 |
| ·Analysis of Galvanized Steel Sheet Market | 第23-26页 |
| ·Analysis of Color-Coated Plate Markets | 第26-31页 |
| ·Analysis of Cold Rolling Stainless Steel Sheet Markets | 第31-34页 |
| ·Bengang Cold Rolling Plant's Product Decision Making | 第34-37页 |
| ·Development Strategies of Bengang Cold Rolling Coating Strip Factory | 第34-36页 |
| ·Specifications of High Value-Added Products of the United Group | 第36-37页 |
| ·Product Decision Making of the United Group for Cold Rolling Products | 第37-39页 |
| ·Analysis of Domestic Competition | 第39-52页 |
| ·Analysis of Domestic and Overseas Competitors | 第40-47页 |
| ·Comparative Analysis of Competition | 第47-52页 |
| Chapter III Anben United Group's International Competitiveness of Its High Value-Added Products | 第52-60页 |
| ·Status of Its International Business | 第53-56页 |
| ·The Two Phases of the Two Iron and Steel Giants in Their Own Internationalization | 第53-55页 |
| ·The Export Situation of the High Value-Added Steel Products of the United Group after 2000 | 第55-56页 |
| ·Methods to Promote the International Competitiveness of the High Value-Added of the United Group | 第56-60页 |
| Chapter IV International Marketing Analysis of the High Value-Added Steel Products of Anben United Group | 第60-73页 |
| ·Target Market | 第60-65页 |
| ·Market Segmentation | 第60-64页 |
| ·International Sales Trend of High Value-Added Steel Sheet Products— | 第64-65页 |
| ·Marketing Objectives and Strategies | 第65-68页 |
| ·Marketing Guiding Ideas | 第65页 |
| ·Marketing Objectives | 第65-68页 |
| ·Marketing Mix of the High Value-Added Products | 第68-70页 |
| ·Products | 第68-69页 |
| ·Pricing | 第69-70页 |
| ·Channels | 第70页 |
| ·Promotion | 第70页 |
| ·Marketing Advantages Compared with International Competitors in High Value-Added Steel Sheets | 第70-73页 |
| ·Brand Advantage | 第70-71页 |
| ·Technology Advantage | 第71页 |
| ·Customer Advantage | 第71-72页 |
| ·Low Cost with High Quality Advantage | 第72-73页 |
| Chapter V S.W.O.T Analysis of Anben United Group | 第73-80页 |
| ·S.W.O.T Analysis of the United Group | 第73-80页 |
| ·Strengths | 第74-75页 |
| ·Weaknesses | 第75-76页 |
| ·Opportunities | 第76-78页 |
| ·Threats | 第78-80页 |
| Chapter VI Suggestions for AnBen United Group in Its International Marketing | 第80-88页 |
| ·Additions | 第82页 |
| ·Subtraction | 第82-83页 |
| ·Multiplication | 第83-84页 |
| ·Division | 第84-85页 |
| ·Other Suggestions for Anben United Group to Take in Its International Marketing | 第85-88页 |
| REFERENCES | 第88-90页 |
| ACKNOWLEDGEMENTS | 第90-91页 |
