| ACKNOWLEDGEMENTS | 第4-5页 |
| ABSTRACT | 第5页 |
| 摘要 | 第6-7页 |
| LIST OF ABBREVIATIONS | 第7-18页 |
| Chapter Ⅰ Introduction | 第18-24页 |
| 1.1 Research Background | 第18-21页 |
| 1.2.Research Questions and Significance | 第21-22页 |
| 1.2.1.Research Questions and Purpose | 第21页 |
| 1.2.2.The Theoretical Value and Practical Significance of the Study | 第21-22页 |
| 1.3. Research Methods | 第22-24页 |
| Chapter Ⅱ Literature Review | 第24-30页 |
| 2.1 Definition of International Settlement Business | 第24-26页 |
| 2.2 International Settlement Business Abroad and at Home | 第26-28页 |
| 2.3 Analysis Models | 第28-30页 |
| Chapter Ⅲ Case Description | 第30-45页 |
| 3.1 Overall Development of Z Bank | 第30-32页 |
| 3.2 Z Bank’s Development Status of International Settlement Services | 第32-36页 |
| 3.3 Major Problems and Challenges of Z Bank’s International Settlement Business | 第36-41页 |
| 3.3.1 Management System Issues and Challenges | 第36-37页 |
| 3.3.2 Inadequate information systems and management systems | 第37页 |
| 3.3.3 Unreasonable Staffing and Inadequate Compensation System | 第37-38页 |
| 3.3.4 Low Degree of International Business Specialization at all Outlets | 第38页 |
| 3.3.5 Customer Group Issues and Challenges | 第38-39页 |
| 3.3.6 Product System Issues and Challenges | 第39-40页 |
| 3.3.7 Business Process Issues and Challenges | 第40页 |
| 3.3.8 Risk Prevention and Control Issues and Challenges | 第40-41页 |
| 3.4 Problem Cause Analysis | 第41-43页 |
| 3.4.1 Peer Competition Makes Development More Difficult | 第41-42页 |
| 3.4.2.Functional positioning affects the transformation of outlets | 第42-43页 |
| 3.4.3.Historical reasons have resulted in a single product structure | 第43页 |
| 3.5 Summary | 第43-45页 |
| Chapter Ⅳ Strategic Environment Analysis of Z Bank’s International settlement Business | 第45-67页 |
| 4.1 Macro-Environment Analysis: Analysis Based on PEST Theory | 第46-51页 |
| 4.1.1 P--Analysis of Policy and Legal Environment | 第46-47页 |
| 4.1.2 E--Economic Environment Analysis | 第47-49页 |
| 4.1.3 S--Social and Cultural Environment Analysis | 第49页 |
| 4.1.4 T--Technical Environment Analysis | 第49-51页 |
| 4.2 Micro-environment Analysis: Analysis Based on Five-Force Model | 第51-53页 |
| 4.2.1 Customer’s Ability to Bargain | 第51-52页 |
| 4.2.2 The Ability of Potential Competitors to Enter | 第52页 |
| 4.2.3 Substitution Capacity of Alternatives | 第52-53页 |
| 4.2.4 Competition of Peer Competitors | 第53页 |
| 4.2.5 Supplier’s Ability to Bargain | 第53页 |
| 4.3 Summary of SWOT Analysis of Z Bank International Settlement Business | 第53-60页 |
| 4.3.1 Z Bank’s Advantages in Developing International Settlement Services (S) | 第54-56页 |
| 4.3.2 The disadvantage of Z Bank to develop International settlement Business (W) | 第56-57页 |
| 4.3.3 The opportunity for Z Bank to develop International settlement Business (O) | 第57-59页 |
| 4.3.4 The Challenge of Z Bank to develop International settlement Business (T) | 第59-60页 |
| 4.4 The Choice of Z Bank Strategy | 第60-67页 |
| 4.4.1. Centralization Strategy | 第61-62页 |
| 4.4.2. Differentiation Strategy | 第62-63页 |
| 4.4.3. Cost leadership strategy | 第63-67页 |
| Chapter Ⅴ Suggestions on the Implementation of Z Bank’s Competitive Strategy for International settlement Business | 第67-83页 |
| 5.1 Selection of competitive Strategy for Z Bank’s International settlement Business | 第67-68页 |
| 5.2 Suggestions on the Competitive Strategy of Z Bank’s International Settlement Business | 第68-83页 |
| 5.2.1 Perfecting Management System to Optimize Management Process | 第68-69页 |
| 5.2.2 Improving the Function and Business Process of the International Settlement System | 第69-72页 |
| 5.2.3 Improving the Performance Assessment Mechanism and Strengthening the Construction of International Business Personnel | 第72-74页 |
| 5.2.4 Perfecting the service to the public and building the branch brand | 第74-76页 |
| 5.2.5 Optimizing Customer Structure and Transforming Marketing Ideas | 第76页 |
| 5.2.6 Enriching Product Types and Strengthening Innovation | 第76-79页 |
| 5.2.7 Improving management system and optimizing management process | 第79-80页 |
| 5.2.8 Strengthening the Means of Risk Prevention and Control to Ensure that the Business is Carried out in Accordance with the Law | 第80-83页 |
| Chapter Ⅵ Conclusions and Prospects | 第83-85页 |
| 6.1 Major Findings | 第83页 |
| 6.2 Limitations | 第83-84页 |
| 6.3 Prospects | 第84-85页 |
| REFERENCE | 第85-88页 |
