| 摘要 | 第4-5页 |
| abstract | 第5页 |
| Acknowledgements | 第6-8页 |
| Introduction | 第8-14页 |
| Chapter One Britain’s Strong Will: “Best Partner in the West” | 第14-34页 |
| 1.1 Expressing Sincerity: 103-Gun Royal Salute | 第14-18页 |
| 1.2 Presenting Esteem: “China Red” | 第18-21页 |
| 1.3 Boosting Intimacy: Confucius Institutes | 第21-28页 |
| 1.4 Embracing Competition: UK Huawei Company | 第28-34页 |
| Chapter Two China’s Active Response: “Community of Shared Interests” | 第34-47页 |
| 2.1 Convoying Respect: Dressing in “Royal Blue” | 第34-37页 |
| 2.2 Winning Public Support: Meeting with Labour Leader Jeremy Corbyn | 第37-42页 |
| 2.3 Extending Goodwill: Pub Visit | 第42-47页 |
| Chapter Three Cultural Interaction: “Golden Era” | 第47-63页 |
| 3.1 Meeting with Prince Charles: Communication of Traditional Culture | 第47-50页 |
| 3.2 Visit to Manchester City’s Football Academy: Communication of Sports Culture | 第50-55页 |
| 3.3 Exchanging Gifts with the Queen: Communication of National Culture | 第55-59页 |
| 3.4 Touring China-UK Creative Industry Exhibition: Communication of Creative Culture | 第59-63页 |
| Conclusion | 第63-66页 |
| References | 第66-67页 |
