| Abstract | 第1-7页 |
| 摘要 | 第7-10页 |
| Ⅰ INTRODUCTION | 第10-14页 |
| ·PROBLEM DEFINITION | 第10页 |
| ·SIGNIFICANCE | 第10-11页 |
| ·RESEARCH OBJECTIVES | 第11-12页 |
| ·RESEARCH FRAMEWORK | 第12-14页 |
| ·RESEARCH APPROACH | 第13-14页 |
| Ⅱ LITERATURE REVIEW | 第14-21页 |
| ·SUPPLY CHAIN MANAGEMENT | 第14-16页 |
| ·DEFINITION OF OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 第14-15页 |
| ·DEFINITION OF EFFICIENCY,EFFECTIVEESS AND VALUE | 第15页 |
| ·CURRENT ISSUES IN OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 第15页 |
| ·THE RELATIONSHIP BETWEEN INTERNATIONAL AND LOCAL SUPPLY CHAIN MANAGEMENT | 第15-16页 |
| ·LOCATION, LOGISTICS AND DISTRBUTION | 第16页 |
| ·Issues in Facility Location | 第16页 |
| ·LOGISTICS AND THE COURIER SERVICE | 第16-19页 |
| ·DEFINITION OF COURIER SERVICES | 第16-17页 |
| ·LOGISTICS SYSTEM DESIGN APPLIED TO HAND CARRY | 第17-19页 |
| ·Selection factors of a Parcel Provider applied to Hand Carry | 第17页 |
| ·Freight Forwarding | 第17-19页 |
| ·PRODUCT DEVELOPMENT PROCESS | 第19-21页 |
| ·DEVELOPMENT OF SERVICE PRODUCTS | 第19-20页 |
| ·INFORMATION INTEGRATON AND INFORMATION | 第20页 |
| ·DEMAND MANAGEMENT AND FORECASTING | 第20-21页 |
| Ⅲ INTRODUCTION AND THE STATUS OF RHENUS IN REGARD TO THE HANDCARRY SERVICE | 第21-28页 |
| ·RHENUS | 第21-26页 |
| ·HISTORY OF RHENUS | 第21-24页 |
| ·RHENUS' PROFILE IN ASIA | 第24-26页 |
| ·Rhenus Asia Sea Freight | 第25页 |
| ·Rhenus Asia Air Freight | 第25-26页 |
| ·RHENUS' HAND CARRY | 第26-28页 |
| Ⅳ. MARKET ANALYSIS IN REGARD TO THE HAND CARRY INDUSTRY | 第28-72页 |
| ·REASONS FOR RHE USE OF HAND CARRY IN RHE CASE OF RHE AUTOMOTIVE INDUSTRY | 第28-30页 |
| ·LENGTH AND COMPLEXOTY OF INTERATION SUPPLY CHAINS | 第28-29页 |
| ·DELIVERY OF INNOVTION DESIGNS AND IMPORTANT DOCUMENTS | 第29-30页 |
| ·SWOT ANALYSIS OF RHENUS IN THE HAND CARRY INDUSTRY, ASIA AND EUROPE | 第30-48页 |
| ·SWOT ANALYSIA FOR RHENUS HAND CARRY DEPARTMENT | 第30-47页 |
| ·Strengths | 第31-33页 |
| ·Weaknesses | 第33-42页 |
| ·Opportunities | 第42-46页 |
| ·Threats | 第46-47页 |
| ·PROBLEM DEFINITION BASED ON THE MARKET ANALYSIS | 第47-48页 |
| ·STRATEGIC SOLUTIONS BASED ON THE MARKET ANALYSIS | 第48-72页 |
| ·STRATEGIES GIVEN BY OPPORTUNITIES AND STRENGTHS | 第50-52页 |
| ·STRATEGIES GIVEN BY OPPORTUNITIES AND WEAKNESSES | 第52-64页 |
| ·STRATEGIES BASED ON THREATS AND STRENGTHS | 第64-69页 |
| ·STRATEGIES BASED ON THREATS AND WEKNESSES | 第69-70页 |
| ·CONCLUSION | 第70-72页 |
| Ⅴ. CURRENT PRACTICE AND THE FUTURE DEVELOPMENT OF THE RHCDEPARTMENT | 第72-81页 |
| ·DEVELOPMENT OF THE HAND CARRY DEPARTMENT THROUGH SHANGHAI | 第72-81页 |
| ·PROCEDURES OF IMPLEMENTATION OF THE SERVICE IN THE SHANGHAI OFFICE | 第73-77页 |
| ·FOCUS ON THE AUTOMOTIVE INDUSTRY | 第77-79页 |
| ·Planning of the introductory stage of the product including pricing and entrystrategies | 第77-79页 |
| ·QUESTIONNAIRES TO POTENTIAL CUSTOMERS AND RHENUS' MANAGEMENT | 第79页 |
| ·PRACTICAL ANALYSIS' CONCLUSION | 第79-81页 |
| Ⅵ SUMMARY AND CONCLUSION | 第81-83页 |
| REFERENCES | 第83-86页 |
| APPENDIX | 第86-99页 |
| Hand Carry Questionnaire for Potential Customers | 第86-88页 |
| Hand Carry Questionnaire for Rhenus' Management | 第88-89页 |
| Results of the Questionnaires | 第89-90页 |
| Results of Hand Carry Questionnaire for Potential Customers, and Logistics Companies that use subcontracted HC providers | 第90-95页 |
| Results of Hand Carry Questionnaire for Rhenus' Management | 第95-99页 |
| Acknowledgment | 第99-100页 |
| 卷内备考表 | 第100页 |
